Brief • 3 min Read
The COVID-19 crisis has created a massive disruption to the world of in-person events with significant financial impacts for businesses. Instead of canceling the events, many are pivoting quickly to create a digital version of the event attempting to address the needs of this virtual environment we now all find ourselves in.
The Harris Poll, in partnership with Code and Theory conducted quantitative research among business event attendees to understand their needs and expectations of online events and share strategies that effectively leverage the power of a digital platform.
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