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Briefs, Case Studies, and News
Ad Age
Marketers Are Playing Catch-up With Their Holiday TV Commercial Campaigns Post-Election
20 Brands Catching Baby Boomers' Attention Right Now
20 Brands Catching Gen Z's Attention Right Now
Fast Food Marketing - 3 Ways To Win Back Price-Sensitive Diners
AI In Ads Divides Consumers - What Brands Can Learn From New Data Revealing The Tension
Keep your finger on the pulse with the latest trends in business, culture, and more.
Limited-Time Fall Marketing - What Consumers Expect From Brands
Back-to-School Shopping - Why Retailers Should Embrace The Secondhand Market
20 Brands Catching Baby Boomers' Attention Right Now
Marketing Winners And Losers Of The Week
20 Brands Catching Gen Z's Attention Right Now
Travel Marketing - How To Reach Consumers Planning Summer Vacations
Crypto Marketing - 3 Key Consumer Trends From The Latest Harris Poll
20 Brands Catching Baby Boomers' Attention Right Now
20 Brands Catching Gen Z's Attention Right Now
Home Appliance Marketing Strategies - Consumers Value Performance Over Premium
TikTok Ban Threat - What Gen Z, Millennials, Gen X And Boomers Really Think Of The App
Marketing VR - 3 Virtual Reality Trends Brands Should Know About As It Gains Popularity
Fitness And Exercise - How Brands Can Engage Workout-Obsessed Consumers
20 Brands Catching Baby Boomers' Attention Right Now
20 Brands Catching Gen Z's Attention Right Now
Why Non-Alcoholic Beverages Can Be A Growth Category For Brands
Super Bowl Ads - What Viewers Want And Don't Want In 2024 Commercials
11 Dry January Marketing Campaigns And Products As Non-Alcoholic Beverages See Growth
The Subscription Economy - How Brands Can Unlock Sustainable Revenue Streams
4 Gen Z Marketing Trends From 2023
Loyalty Programs Are Hot - 3 Ways Brands Can Grow Customers And Their Bottom Line
20 Brands Catching Gen Z's Attention Right Now
The Twitter Rebrand - 3 Demographic Trends Marketers Should Know
How Gen Z Envisions AI Improving E-Commerce
Twitter Users Don't Want To Call It X - Inside The Platform's Marketing Challenge
Fall Fashion Marketing - How Consumers Prioritize Price And Quality Over Social Responsibility
Sports Betting Advertising - How Marketers Can Appeal To A Divided Gambling Audience
20 Brands Catching Gen Z's Attention Right Now
Gen Z Loves Powers Converse Sales Gains
Summer Travel 2023 - Why Brands Have Little Influence On Americans' Plans
Buying A Car - 3 Reasons Automakers And Dealers Need To Rethink Their Consumer Relationships
20 Brands Catching Gen Z's Attention Right Now
What Brands Can Learn From Gen Z's Environmental Awakening
Self-Care Marketing - 3 Ways Brands Can Reduce Stress And Improve Mental Health
Super Bowl Commercials - What The Public Wants And Doesn't Want In The Ads
United's Local Super Bowl Ad Pokes At Rival Southwest In Denver Market
20 Brands That Are Gaining Popularity With Gen Z
Generative AI - How Marketers Should Navigate Consumer Distrust
AI Tools Raise Safety Concerns For Most Consumers
Southwest's Brand Damage Persists, Poll Finds - Here's What The Airline Should Do Next
Holiday Shopping 2022 - How Retail Brands Can Keep Black Friday Momentum Going
Most Consumers Want To See Festive, Not Deal-Driven, Holiday Ads
How Netflix and Disney+ Can Fix Ad-Supported Streaming
20 Brands Getting Gen Z Attention Right Now
Streaming Viewers Are Unsatisfied With Ads - But Don't Want To Pay More
Brief • 3 min Read
Will ads reshape the streaming landscape?
Inside Influencer Storefronts And How They're Driving Sales For Brands
Brief • 3 min Read
How much sway does influencer marketing have on purchase decisions?
Limited-Time Offer Marketing - What Brands Need To Do This Fall
Labor Day Sales - How Brands Can Cash In On The Shopping Spree
Twitter Users Support The Platform And Ads Amid Elon Musk Battle
Brief • 2 min Read
Elon Musk Is Holding Strong in the Court of Public Opinion
Thought Leadership: How Business Executives Can Close The Communications And Revenue Gap
20 Brands Gaining Gen Z Attention Right Now
Amazon Prime Day 2022 - 3 Ways Brands Can Benefit
How Brands Should Navigate the Minefield of Political Pitfalls This Summer
How Home Appliance Brands Are Targeting Gen Z - With Help From TikTok and Phil Collins
Young Consumers Poised to Make Their Memorial Day Spending Mark
20 Brands Gaining Gen Z Love Early in 2022
Earth Day Green Messaging: 3 Strategies to Guide Brands
20 Brands Getting Gen Z's Attention (And Dollars)
Most Consumers Worry The Metaverse May Lead Them To Lose Touch With Reality
Why Some Super Bowl LVI Commercials Created The Most Brand Equity
Brief • 4 min Read
A Noteworthy Amount of U.S. Adults Are Taking Steps to Improve Their Health
Consumers in 2022 are Anxious, Uncertain and Stressed Out
The 9 Most Popular Insurance Ad Characters, Ranked
Brief • 4 min Read
Insurance Mascots and What Allstate’s “Mayhem” Shows Us About Them
Brief • 3 min Read
What does the Aaron Rodgers vaccine controversy teach brands?
It Could Be The Most Expensive Thanksgiving Ever - How Food Brands Are Responding
3 Ways To Reach The Next Generation Of Consumers Through Music
Brief •
The Next Generation and Music Discovery: Implications for Brands
Brief • 3 min Read
Despite Supply Chain Issues, Consumers Aren’t Ready For Holiday Ads
Consumers May Already Be Tired of Holiday Marketing, Poll Shows
Brief • 2 min Read
Viewers Pay Up For An Ad-Free Streaming Experience
What Viewers Dislike About Streaming TV Ads
Facebook Users Unlikely To Delete App But Want Brands To Pull Ads, Poll Finds
Brief • 10 min Read
Tuning In to the Future of Music Discovery
The future of music discovery lies with the youthful, the technologically engaged, and the globally aware.
Roku's Biggest-Ever Campaign Takes Viewers On A Trip Through History
3 Ways NFTs Can Create Consumer Value
How Pfizer Can Market COVID Vaccine Following FDA Approval
Consumers More Likely To Shop With Brands That Mandate Employee Vaccination: New Poll
Brief •
How Vaccine Mandates Drive Consumer Decisions
Brands Plot NFL Marketing As COVID Spike Brings More Uncertainty
What Tokyo Olympics Can Teach Advertisers About Beijing Games
Brief •
NFL viewership may dip in 2021 as Americans avoid in-person games and crowded bars
How To Save Olympic Viewership
This Week's Marketing Winners and Losers
Everything You Need To Know About TikTok Advertising
This Week's Marketing Winners and Losers
NBA Fans Call For Logo Update With Black Player - But League Still Winning With Gen Z: New Poll
Marketers Spend Big On Back-To-School - Despite Looming Delta Variant
Brief • 2 min Read
Back-To-School Shopping is Back in Full Swing
How To Connect With Post-Pandemic Consumers Amid Summer Spending Spree: Opinion