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Briefs, Case Studies, and News
Ad Age
What Brands Can Learn From Gen Z's Environmental Awakening
Self-Care Marketing - 3 Ways Brands Can Reduce Stress And Improve Mental Health
Super Bowl Commercials - What The Public Wants And Doesn't Want In The Ads
United's Local Super Bowl Ad Pokes At Rival Southwest In Denver Market
20 Brands That Are Gaining Popularity With Gen Z
Keep your finger on the pulse with the latest trends in business, culture, and more.
Generative AI - How Marketers Should Navigate Consumer Distrust
AI Tools Raise Safety Concerns For Most Consumers
Southwest's Brand Damage Persists, Poll Finds - Here's What The Airline Should Do Next
Holiday Shopping 2022 - How Retail Brands Can Keep Black Friday Momentum Going
Most Consumers Want To See Festive, Not Deal-Driven, Holiday Ads
How Netflix and Disney+ Can Fix Ad-Supported Streaming
20 Brands Getting Gen Z Attention Right Now
Streaming Viewers Are Unsatisfied With Ads - But Don't Want To Pay More
Brief • 3 min Read
Will ads reshape the streaming landscape?
Inside Influencer Storefronts And How They're Driving Sales For Brands
Brief • 3 min Read
How much sway does influencer marketing have on purchase decisions?
Limited-Time Offer Marketing - What Brands Need To Do This Fall
Labor Day Sales - How Brands Can Cash In On The Shopping Spree
Twitter Users Support The Platform And Ads Amid Elon Musk Battle
Brief • 2 min Read
Elon Musk Is Holding Strong in the Court of Public Opinion
Thought Leadership: How Business Executives Can Close The Communications And Revenue Gap
20 Brands Gaining Gen Z Attention Right Now
Amazon Prime Day 2022 - 3 Ways Brands Can Benefit
How Brands Should Navigate the Minefield of Political Pitfalls This Summer
How Home Appliance Brands Are Targeting Gen Z - With Help From TikTok and Phil Collins
Young Consumers Poised to Make Their Memorial Day Spending Mark
20 Brands Gaining Gen Z Love Early in 2022
Earth Day Green Messaging: 3 Strategies to Guide Brands
20 Brands Getting Gen Z's Attention (And Dollars)
Most Consumers Worry The Metaverse May Lead Them To Lose Touch With Reality
Why Some Super Bowl LVI Commercials Created The Most Brand Equity
Brief • 4 min Read
A Noteworthy Amount of U.S. Adults Are Taking Steps to Improve Their Health
Consumers in 2022 are Anxious, Uncertain and Stressed Out
The 9 Most Popular Insurance Ad Characters, Ranked
Brief • 4 min Read
Insurance Mascots and What Allstate’s “Mayhem” Shows Us About Them
Brief • 3 min Read
What does the Aaron Rodgers vaccine controversy teach brands?
It Could Be The Most Expensive Thanksgiving Ever - How Food Brands Are Responding
3 Ways To Reach The Next Generation Of Consumers Through Music
Brief •
The Next Generation and Music Discovery: Implications for Brands
Brief • 3 min Read
Despite Supply Chain Issues, Consumers Aren’t Ready For Holiday Ads
Consumers May Already Be Tired of Holiday Marketing, Poll Shows
Brief • 2 min Read
Viewers Pay Up For An Ad-Free Streaming Experience
What Viewers Dislike About Streaming TV Ads
Facebook Users Unlikely To Delete App But Want Brands To Pull Ads, Poll Finds
Brief • 10 min Read
Tuning In to the Future of Music Discovery
The future of music discovery lies with the youthful, the technologically engaged, and the globally aware.
Roku's Biggest-Ever Campaign Takes Viewers On A Trip Through History
3 Ways NFTs Can Create Consumer Value
How Pfizer Can Market COVID Vaccine Following FDA Approval
Consumers More Likely To Shop With Brands That Mandate Employee Vaccination: New Poll
Brief •
How Vaccine Mandates Drive Consumer Decisions
Brands Plot NFL Marketing As COVID Spike Brings More Uncertainty
What Tokyo Olympics Can Teach Advertisers About Beijing Games
Brief •
NFL viewership may dip in 2021 as Americans avoid in-person games and crowded bars
How To Save Olympic Viewership
This Week's Marketing Winners and Losers
Everything You Need To Know About TikTok Advertising
This Week's Marketing Winners and Losers
NBA Fans Call For Logo Update With Black Player - But League Still Winning With Gen Z: New Poll
Marketers Spend Big On Back-To-School - Despite Looming Delta Variant
Brief • 2 min Read
Back-To-School Shopping is Back in Full Swing
How To Connect With Post-Pandemic Consumers Amid Summer Spending Spree: Opinion
Patriotic Marketing Won't Win Over Gen Z: New Poll
Inside the Race for Brands' TikTok Ad Dollars
Brief •
Victoria Secret's Rebrand Moves the Needle With Millennial Shoppers
Many Shoppers Plan to Spend More on Amazon Prime Day
Brief • 3 min Read
Amazon Prime Day Kicks Off Holiday Shopping Season for Prime Members
Orangetheory Backs Female Athletes After NCAA Falters and SurveyMonkey Rebrands: Trending
Brief • 2 min Read
In-Store Food Samples Poised For a Comeback
How the Return of In-Store Sampling is Going Over with Consumers
Banks Like Citi and Chase Get a Digital Makeover as Branches Disappear
Brief • 3 min Read
Brick-and-Mortar Banks Still Play Critical Role in Post-Pandemic America
Brief •
Upfronts 2021: Ad-Heavy Streaming Experiences Make Viewers Tune Out for Good
Viewers are Underwhelmed by Shoppable Ads, Even as Networks Tout Them According to New Poll
TikTok Tactics: What to Know About Reaching Audiences on the Social Media Platform
What Consumers Think of New Mother's Day Marketing Tactics, Including Opt-Out Options
3 Ways Brands Can Build Trust for the Post-COVID World
Apple iOS 14.5 Users Might Be More Amenable To Being Tracked By Brands: Ad Age-Harris Poll
Brief •
The Return of the Noid: Domino's Brings Back '80s-Era Mascot
As Domino's Noid Returns, There's an Appetite for More Brand Mascots
How VW's Polarizing 'Voltzwagen' Prank Went Over with Everday Consumers
Brief •
April Fools: Volkswagen's 'Voltswagen' Announcement Sees Mixed Results
No More Taboos: Why Brands are Telling the Unvarnished Truth About Bodily Functions
Addressing Consumers Across a New Customer Journey
Marketing Jobs Report Highest Level of Worker Discrimination, According to New Poll
Brief • 11 min Read
A State of Inequity: Employees of color feel unsafe, unheard, and undervalued
As companies try to implement diversity and inclusion initiatives, employees of color continue to struggle with systemic challenges while fighting for equitable treatment and access to opportunity.
Opinion: How Brands Can Reach the Three Emerging Post-Lockdown Consumer Groups
Brief • 2 min Read
Staying Power: An Endorsement By Meghan Markle and Prince Harry Sways Young Americans and Royal Watchers
It's a modern, American version of the royal warrant: Future streaming content from the Duke and Duchess of Sussex may resonate best with consumers aged 18-34 and those who watched Sunday’s interview.
Brand Endorsement Potential of Meghan Markle and Prince Harry Revealed in New Poll
Beyond California, Wine Marketers Need to Think Local and Work Together
Rise of Buy Now, Pay Later Brands Sparks New Lending Industry Marketing Battle
Brief • 2 min Read
Wine Country: Americans Open Up to Trying Wines from Other States
Although partial to California wines, American wine drinkers are looking at regions outside Napa Valley for new wines to try.
Brief • 2 min Read
Buying Now, Paying Later: The Online Shoppers Driving One of Retail’s Biggest Trends
Use of pay by installment services among online shoppers has increased over the last two years.
How Creativity is Fueling Food Delivery Brand Battles Through the Pandemic and Beyond
Spring is the New Christmas as Brands Prep for the Return of Roaring '20s Consumerism
Brief • 2 min Read
Tonight, I’ll Be Eating: Weekly food delivery app usage doubles one year into pandemic
Brief • 3 min Read
Keeping it real? Americans warm up to breastfeeding ads, stay squeamish on feminine hygiene
Brief • 2 min Read
Springing Back to Normal? Planned Spending Signals Cautious Optimism Amid Vaccine Rollout
More Americans plan to embrace non-essential spending for items like apparel and fast food this coming spring.
Brief • 2 min Read
McDonald’s vs. Burger King: Which new packaging wins out with consumers?
Brief • 2 min Read