Quick facts about Gen Z….
- Born after 1996, the oldest are now 23
- Zs make up nearly a quarter of the U.S, population
- Projected spending power of $143 Billion
- Most multicultural generation ever, nearly half are BIPOC
Difference between Gen Z & Millennials
Millennials are the older cousin that paved the way for Gen Z’s progressive digital first values, such as radical inclusivity, transparency, and accountability. In our thought leadership research, we find that Millennials and Gen Z often agree on lifestyle issues, yet Gen Z tends to be more attuned to the realistic, practical, and dark sides of situations.