2022 Pharma PR & Comms Summit

Redefine the Status Quo

 

The Harris Poll is a proud sponsor of the 2022 Fierce Pharma PR & Communications Summit, the premier event dedicated to providing life science communicators with industry updates and best practices for successful communications strategies during today’s complex healthcare environment. The summit will be held July 19 and 20 in Jersey City, NJ. 

Representatives from The Harris Poll’s Media Communications Research and Reputation practices will present at the summit:  

2022 Health Information Trends Survey

The Harris Poll conducted the “2022 Health Information Trends Survey,” among a nationally representative sample of over 2,000 U.S. adults between June 15 and 17, 2022. 

Key findings from the survey suggest the public is both confident and confused, leading to a ‘trust but verify’ approach to health information.  

Health information is available, but difficult to decipher
Majorities of U.S. adults agree that they can often find the health information they need without going to a health care provider (63%), however, nearly the same proportion (61%) agree they need help making sense of all the health information available online.
 

There are shifts in trust since 2019
While primary care (78% in 2022 vs. 83% in 2019) and specialists (76% vs. 80%) are still trusted a great deal or a lot by large majorities of adults, both have declined. At the same time, the data show increases in the proportion of adults who trust non-health care provider information sources such as internet searches (41% vs. 33%), pharma companies (36% vs. 26%), patient advocacy groups (35% vs. 28%) and support groups (35% vs. 28%), among others.    

Online health information can be tough to verify
Among those who use specific sources of information
, three-quarters of adults or more verify that information at least half the time. The most common motivations prompting verification behavior, regardless of information source, is wanting to have more than one source with the same information followed by a belief that it’s hard to keep up because information is changing all the time.

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Attendees/Speakers

Anna Ginovker

Vice President of Research

For over 20 years, she has been specializing in the design, implementation and analysis of large-scale domestic and global research programs providing clients with knowledge, insights and market-based information to help support their marketing and communication strategies.  Anna’s research background covers quantitative and qualitative custom programs for a broad range of pharmaceutical, biotech, medical device, health insurance companies, as well as non-profit and academic organizations.

Anna has personally designed and led landmark thought leadership, health outcomes, and health policy and communications research programs in more than 30 countries around the world, co-authored a number of academic journal publications, and presented findings at domestic and international conferences. 

Prior to joining The Harris Poll (formerly part of Harris Interactive Inc. and Nielsen), Anna held positions at several research organizations including InQuiro International, Inc., an international research consultancy that she co-founded in 1999, Research International and BAI Global (currently part of Ipsos).

 Anna has a B.S. in Marketing and Management from Leonard N. Stern School of Business at New York University.

Kathy Steinberg

Kathy Steinberg began her research career at Harris Interactive more than 15 years ago as a Research Assistant for the Public Relations Research Practice. Today, Kathy serves as a Vice President for the Media and Communications Research Practice at The Harris Poll. She has experience in both quantitative and qualitative research methods, and is responsible for high-level management and client service of large-scale custom studies designed for public release and thought leadership platforms.

Kathy has worked on domestic and international projects in a variety of industries, with a deep and wide-ranging focus on healthcare, including disease awareness and myth-busting, impact of disease management on patient and caregiver quality of life, and gaps and unmet needs in patient-physician communication, in therapeutic areas such as oncology, mental health, women’s health, and inflammatory and gastroenterological conditions.

Kathy earned her Bachelor of Science degree in Human Development from Cornell University with concentrations in Developmental Psychology, Social and Personality Development, and Adolescence. She is based in New York City.

Magda Dutkiewicz Vaughan

Magda is a dynamic, consultative, insight driven leader passionate about leveraging patient and physician feedback to shape organizational strategy. She accomplishes this by leveraging her 15-year experience in research-based consulting and using data to provide actionable insights.

She has served as a strategic and research lead as well as the key moderator on countless study designs for complex and global studies, both quantitative and qualitative in nature for big logo medical associations, hospital systems, and healthcare providers such as Blue Cross Blue Shield, Cigna, Vanguard, Cleveland Clinic, CMS, and the Hospital Corporation of America. Her expertise falls in branding, concept and message testing as well patient and employee engagement programs.

Magda has served on the American Marketing Association board as Vice President of Experience Analytics for the Nashville Chapter from 2010 to 2019. She holds a B.A. in Experimental Psychology from The University of Memphis.

Michele Salomon

Endlessly curious, Michele has worked in research for over 25 years. She regularly consults with corporate, nonprofit, academic and government clients to provide a full range – qualitative and quantitative – of marketing research services across a range of topics.

Michele’s expertise lies in developing research-based consulting programs to support strategic communications campaigns. These engagements serve multiple purposes, helping clients tell their story and enhance their reputations with research for public release, shaping the nature of public debate via public opinion research and providing messaging support for public affairs purposes to influence policy and legislative efforts.

She had been fortunate to work with clients such as the American Heart Association, the American Psychological Association, Randstad and Newsweek magazine, among others. Michele has led research that has been published in mainstream media, academic publications, and conferences.

In addition to her role at The Harris Poll, Michele is an Adjunct Instructor at the Fox School of Business at Temple University where she teaches courses on Marketing Research and Consumer Buying Behavior to undergraduate and graduate students. 

Michele holds a J.D. from the Benjamin N. Cardozo School of Law and a B.A. in Psychology from Hunter College, City University of New York.

Rob Jekielek

Managing Director

Rob is a globally recognized expert on data-driven business, societal, technology, and health trends. He is regularly quoted and interviewed across leading business and industry media, including Harvard Business Review, WSJ, Financial Times, Forbes, New York Times, Wired, Stat News, End Points, Fierce Pharma + Healthcare, and MM&M.

He is a frequent speaker and visiting lecturer across leading organizations and institutions, including at The Conference Board, Columbia Business School, Rotterdam School of Management (Erasmus University), and the Tuck School of Business (Dartmouth College).

Rob also brings over 19 years of experience leading the development of transformational brand and reputation programs, working as an adviser to senior executives at some of the world’s largest and most influential organizations. He brings extensive expertise building and executing enterprise-level initiatives, driven by cutting edge research and analytics, at the intersection of audience insights and business/ financial outcomes.

His work includes industries/ sectors such as Pharma/ Biotech, Healthcare/ Digital Health, Banking, Tech, Auto/ Mobility, Insurance, Energy, CPG, and Government.

Currently living in NY, Rob has been based across North America, Europe, and South Africa.

Rob is a member of the Page Society (Page Up), and IPR Measurement Commission

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