The American Consumer:

Spending Habits Across Key Industries

An exploration into purchasing habits across ten major industries.

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The American Consumer: Spending Habits Across Key Industries

The Harris Poll’s research report “The American Consumer: Spending Habits Across Key Industries” captures where consumers stand near the close of 2021, and what this could signal for spending heading into 2022.

The goal of this research is to help companies, brands, and retailers intelligently predict their customers’ behaviors to better align business strategies with actual customer purchasing patterns. Within this report, you’ll find:

  • Consumer spending behaviors across ten industries
  • A look at the influencing factors driving consumer purchase decisions
  • Key insights on how spending changes across demographic groups
  • Data-based predictions on future spending patterns
  • The top 5 brands by purchase consideration within each industry
The American Consumer Report Cover

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This survey was conducted online within the United States by The Harris Poll between November 19, 2021, and December 1, 2021, among 854 adults (aged 18 and over) who self-identified as being at least somewhat involved or at least somewhat aware of their household spend over the previous 30 days. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. Figures for age, sex, race/ethnicity, education, region, and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents’ propensity to be online.

Brand consideration data for this research was collected from October 1, 2021 to December 31, 2021, among U.S. adults ages 18 and over using QuestBrand.

This report summarizes the key findings of the research. For more information about this survey, contact us.

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