Nonprofits:

Where Americans donate their time and resources provides a peek into their hearts. We get to learn about the causes that they care most about, and where they want to leave an impact on the world. While each individual is different, donation patterns tend to emerge across different age groups and demographics.

Here, we provide a data-driven snapshot into the nonprofit space to help charitable organizations prepare for future consumer expectations. We examine what types of charitable causes appeal to donors of different backgrounds, and what factors convince donors to give to a specific charity or organization.