Brief • 2 min Read
Technology & Gaming
This decade, new technology will disrupt our current patterns of living and expand our possibilities. Tech advances at a dizzying pace, affording user capabilities that were once unimaginable. What comes next?
At The Harris Poll, we help those within, and those affected by, the tech industry remain current with this rapidly evolving space. Throughout the year, we will update this page with insights based on industry-leading data, and trusted research.
We will provide thorough analysis of current industry trends, and look ahead to the future of tech. Will Americans choose to attend events in the metaverse instead of in-person? How will NFTs impact investment decisions? Will kids prefer virtual reality over traditional video games? Will new communication devices render cellphones obsolete?
Current Trends in Technology
Technology is always evolving. It’s essential that we stay on top of new developments to maximize potential benefits and minimize risks. This month, we are using data from a recent Harris Poll survey and QuestBrand to examine two key topics in the technology space – artificial intelligence (AI) and data security.
Featured Technology & Gaming Insights
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The Israel-Hamas war shifted how TikTok users think about the platform
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What's Missing in the Conversation About Generative AI and Jobs
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Spotify’s push for personalization delights users
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TikTok: A giant among the social media giants
Current Trends in Electronics
The electronics and video game industries are changing how we live, work, and play together. How do consumers feel about the current state of electronics and gaming?
Here, we provide a data-driven snapshot into key trends in electronics including gaming habits and marketing to video game players.
Don’t see what you’re looking for?
We dive into even more subjects in our one-off briefs and in-depth reports.
Technology & Gaming Articles & Insights
In The News
Everybody hates annoying digital ads: Should tech companies or advertisers take the blame?
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Who Doesn't Love Gen AI? Parents, That's Who
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Gen Zers are landing job interviews through TikTok
In The News
Axios Vibes: Young voters more skeptical about counts by machine
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2024 Harris Poll AutoTECHCAST
Case Study • 1 min Read
Snapchat Case Study
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Spotify Case Study
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Social media warning labels may help healthier online use 'go viral'
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Opinion | Gen Z Has Regrets
Brief • 4 min Read
What Gen Z thinks about its social media and smartphone usage
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AI In Ads Divides Consumers - What Brands Can Learn From New Data Revealing The Tension
In The News