Technology & Telecoms:

An Industry Snapshot

Learn more about current consumer trends in the technology and telecoms industries across 5G, smart devices, and navigation app Waze. Discover which brands hold the highest equity scores, and which are seeing the greatest growth.

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The only thing that remains consistent with technology is that it is always evolving. Just when consumers get accustomed to a certain way of doing something, a new iteration is released. But how do American consumers feel about the unending change, and are they concerned about the impact of constant connectivity?

Here, we provide a data-driven snapshot into the world of technology and telecoms to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including smart devices, 5G technology, and explore Waze’s creative path to brand equity growth.

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