The only thing that remains consistent with technology is that it is always evolving. Just when consumers get accustomed to a certain way of doing something, a new iteration is released. But how do American consumers feel about the unending change, and are they concerned about the impact of constant connectivity?
Here, we provide a data-driven snapshot into the world of technology and telecoms to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including smart devices, 5G technology, and explore Waze’s creative path to brand equity growth.