The electronics industry has always pushed the envelope of what is possible, daring consumers to reimagine reality. With dual purposes of entertainment and function, this industry is changing the way we live, work, and play together. How do consumers feel about the current state of electronics and gaming?
Here, we provide a data-driven snapshot into the world of electronics and gaming to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including gaming habits, marketing to video game players, and Electronic Art’s growing popularity with Gen Z.