Brief • 2 min Read
With pandemic-driven economic disruptions, soaring inflation, and a growing interest in cryptocurrencies, America’s economic landscape is in flux.
Discover how consumers feel about the current state of the US economy, and how this sentiment influences financial decisions. Using data, we dig into the current financial trends, and explain what they could signal for the future of the American consumer.
Current Trends in Financial Services
How do Americans decide what and how to spend their money? This month, we are using data from a recent Harris Poll survey and QuestBrand data to examine consumers’ investing and spending habits. This report is intended to provide a glimpse into the world of financial trends as of February 2025.
The snapshot looks at Americans’ crypto investing habits and thoughts about cash. We close with an over-index report, listing four financial services brands that over-index with each generation of US adults. This indicates that these brands resonate more with consumers in that age group than the general population.
Featured Financial Services Insights
Brief • 2 min Read
Unlocking the Power of Personalized Banking: Consumer Research Insights
Brief • 2 min Read
Americans’ trust in bitcoin grows after the SEC approves spot bitcoin ETFs
Brief • 3 min Read
Revolut secures its UK banking licence, and sees a positive reaction from young investors
Brief • 2 min Read
A title sponsorship sparks interest in Wells Fargo
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We dive into even more subjects in our one-off briefs and in-depth reports.
Financial Services Articles & Insights
In The News
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Americans increasingly worried about tariffs
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Brief • 2 min Read
Cash App looks beyond P2P payments, and strives to become users’ primary bank
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Most Americans say economy is getting worse but Republican views do backflip
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Preemptive Trump approval
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