Learn more about current consumer trends in the fashion industry including social media purchases, purchase priorities, and budgeting habits. Discover which brands hold the highest equity scores, and which are seeing the greatest growth.
The apparel and fashion industry is constantly evolving and encompasses a wide array of brands – including luxury labels, athleisure wear, fast fashion, jewelry, and other accessories. The range, both in look and price, produces products that meet all consumers’ needs and wants.
Here, we provide a data-driven snapshot into the world of apparel and accessories to help brands prepare for future consumer expectations. We measure consumer sentiment towards key trends including consumers’ fashion purchase priorities and budgeting habits.
Fill in this form to read the full report and better understand Americans’ attitudes and behaviors towards the apparel & fashion industry.
Not all fashion trends are fleeting. As the world moves online, so does fashion. Brands are turning to social media to advertise and sell their latest lines. New technologies are being developed to allow for a more immersive online shopping experience. How will consumers feel about these drastic changes to the fashion industry?
Here, we provide a data-driven snapshot into the world of apparel and fashion to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including social media purchases, online shopping tools, and explore SHEIN’s impressive rise in brand equity.
Fill in this form to read the full report and better understand Americans’ attitudes and behaviors towards the apparel & fashion industry.
Apparel & Fashion Insights
In The News
Brief • 3 min Read
In The News
In The News
Case Study • 1 min Read
Brief • 2 min Read
In The News
Brief • 3 min Read
Brief • 3 min Read
Case Study • 1 min Read
Brief • 2 min Read
In The News
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