Not all fashion trends are fleeting. As the world moves online, so does fashion. Brands are turning to social media to advertise and sell their latest lines. New technologies are being developed to allow for a more immersive online shopping experience. How will consumers feel about these drastic changes to the fashion industry?
Here, we provide a data-driven snapshot into the world of apparel and fashion to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including social media purchases, online shopping tools, and explore SHEIN’s impressive rise in brand equity.