Apparel & Fashion:

Clothing and accessories preferences vary depending on a person’s age, sex, and individual style. This month, we are taking a look at several trends in the apparel industry using data from recent Harris Poll surveys and QuestBrand data. The report is intended to give you a peek into the world of apparel and retail in February 2024.

The snapshot dives into the world of virtual-try-on technology and the secondhand clothing market. We close with our monthly over-index report. This month we list 20 retail brands that over-index with high-income women. Our goal is to provide brands with the information necessary to understand how consumers think and act.

Revisit Our 2023 & 2022 Apparel Snapshots

Consumers’ apparel preferences change overtime. Take a look back at the state of apparel & fashion in years past. In these reports, you’ll see what US adults think about social media purchases, online shopping tools, budgeting, and much more!