Learn more about current consumer trends in the fashion industry including social media purchases, online shopping tools, and SHEIN’s rapid rise. Discover which brands hold the highest equity scores, and which are seeing the greatest growth.
Not all fashion trends are fleeting. As the world moves online, so does fashion. Brands are turning to social media to advertise and sell their latest lines. New technologies are being developed to allow for a more immersive online shopping experience. How will consumers feel about these drastic changes to the fashion industry?
Here, we provide a data-driven snapshot into the world of apparel and fashion to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including social media purchases, online shopping tools, and explore SHEIN’s impressive rise in brand equity.
Fill in this form to read the full report and better understand Americans’ attitudes and behaviors towards the apparel & fashion industry.
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