Style is constantly in flux, but so are consumer attitudes towards clothing brands, sustainability efforts, sourcing practices, and shopping experiences. How are Americans’ changing priorities impacting the future of fashion?
At The Harris Poll, we use real-world data to explain consumer choices, and to predict future decisions. We will continue to update this page with emerging insights that professionals in the fashion industry can rely on.
Armed with data from real consumers, we tackle the trends impacting today’s established and emerging fashion brands. How will technological advances change how consumers shop for clothes? Will fast fashion fall to the wayside as the world focuses on combating climate change? How will Gen Z’s insistence on inclusivity change the face of fashion?
What factors influence consumers’ apparel purchasing behavior? This month, we are examining Americans’ shopping habits using data from recent Harris Poll surveys and QuestBrand data. The report is intended to provide a glimpse into the world of apparel and accessories shopping as of September 2024.
The snapshot explores how two factors – external validation and discounts – impact customers’ purchasing decisions. We close with our monthly over-index report – listing fashion brands that over-index with active social media users. Our goal is to provide brands with the information needed to understand their target consumer.
Featured Apparel & Fashion Insights
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We dive into even more subjects in our one-off briefs and in-depth reports.
Apparel & Fashion Articles & Insights
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In The News
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