Briefs, Case Studies, and News

Social Media

Keep your finger on the pulse with the latest trends in business, culture, and more.

Brief 2 min Read

Pinterest is not just for the Millennials, Gen Z is moving in

Brief 2 min Read

The Israel-Hamas war shifted how TikTok users think about the platform

Opinion | The Supreme Court and social media content restrictions

Brief 2 min Read

Do Americans trust where they get their information?

Exclusive data: Holiday shoppers are looking for a bigger variety of gifts for more people in more places

20 Brands Catching Gen Z's Attention Right Now

The Twitter Rebrand - 3 Demographic Trends Marketers Should Know

Twitter Users Don't Want To Call It X - Inside The Platform's Marketing Challenge

Brief 2 min Read

Barbie makes a splash with consumers this summer

Why C-suite execs need to stay ahead of the news cycle

New Research Shows Social Media Is The Driving Force For Business Intelligence Among Most Organizations

Brief 3 min Read

How does your generation view social media platforms?

These are the 7 most hated brands in America - Elon Musk's Twitter is No. 4

Brief 3 min Read

New research reveals business leaders agree continued investment in social media is critical for long-term success, driven by social data’s growing value in business intelligence

In Survey, Half of U.S. Parents Believe Social Media Is Harming Their Children

20 Brands That Are Gaining Popularity With Gen Z

The Importance Of Brand Management In The World Of E-Commerce

What Memorable Things Did You Learn in 2022?

Survey Said: Ten Polls That Generated The Most Interest In 2022

How much are you willing to spend on the creators you love?

Don't Overreact to Musk's Changes, Twitter Advertising Still Worth It

Twitter and TikTok get all the attention. Polling shows few US adults use them.

Americans Say They Feel Pretty Good - at Least compared to the Country as a Whole

Twitter Turmoil Poses Risks to the Company's Brand

Half of Twitter users wouldn't pay to use the site, survey shows

20 Brands Getting Gen Z Attention Right Now

Inside Influencer Storefronts And How They're Driving Sales For Brands

Twitter Users Support The Platform And Ads Amid Elon Musk Battle

Brief 2 min Read

Are Location Sharing Features More Than a Convenient Tool?

Brief 2 min Read

Elon Musk Is Holding Strong in the Court of Public Opinion

20 Brands Gaining Gen Z Attention Right Now

Case Study 1 min Read

Instagram Case Study

Brief 3 min Read

TikTok: A giant among the social media giants

TikTok and Meta vie for user engagement and brand growth.

Personal Branding 101: 3 Keys To Becoming A Social Media Strategist

20 Brands Gaining Gen Z Love Early in 2022

Here's why most Americans support Elon Musks's Twitter deal, according to The Harris Poll

Brief 1 min Read

Diversity and Inclusion in the Metaverse

Top Rank Exec: Boxing Making Huge Comeback With Younger Audiences

Facebook Users Unlikely To Delete App But Want Brands To Pull Ads, Poll Finds

Case Study 1 min Read

PrettyLittleThing Case Study: Influencer Campaigns

Everything You Need To Know About TikTok Advertising

Floyd Mayweather vs. Logan Paul showcases boxing's alternative universe

TikTok Tactics: What to Know About Reaching Audiences on the Social Media Platform


The Social Media Brandscape

Brief 1 min Read

Ocean Spray TikTok Spotlight


Chipotle TikTok Spotlight


McDonald's TikTok Spotlight

Marketing Brew Good tipper

Brief 4 min Read

Businesses Anticipate Significant Increase in Social Media Investments as it Becomes Essential for Long-Term Success

Nearly all business executives (91%) anticipate their company’s social media budget will increase over the next three years; and 62% of consumers note businesses that do not have a strong social presence will not succeed in the long run

Exclusive poll: Both parties blame social media for Capitol siege

Facebook's booming business, sinking reptuation

Brands Need To Embrace Social Change: Here's Why

Hate speech, violent threats, conspiracy theories: Is tech doing enough after Capitol attack? Depends on who you ask

Twitter's Trump ban after Capitol attack supported by most Americans, but not most Republicans, Harris Poll says

Twitter To Take Down False Claims About Covid-19 Vaccines

Survey: Americans think Big Tech isn't so bad after all

Exclusive: Most Americans don't trust social media on COVID-19 vaccine info

Brief 4 min Read

What Is Social Listening And How To Use It

Why do people share political memes? It's not always about changing anyone's point of view

Survey finds more than half of all Americans back potential ban on TikTok

Scoop: Trump's TikTok order threatens plans for 10,000 U.S. jobs

Opinion: If Facebook Doesn't Move Fast, It May Break Its Most Valuable Asset - Its Brand


Zoom Parenting and The Rise of Permissibility

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