Briefs, Case Studies, and News

Social Media

Keep your finger on the pulse with the latest trends in business, culture, and more.

How much are you willing to spend on the creators you love?

Don't Overreact to Musk's Changes, Twitter Advertising Still Worth It

Twitter and TikTok get all the attention. Polling shows few US adults use them.

Americans Say They Feel Pretty Good - at Least compared to the Country as a Whole

Twitter Turmoil Poses Risks to the Company's Brand

Half of Twitter users wouldn't pay to use the site, survey shows

20 Brands Getting Gen Z Attention Right Now

Inside Influencer Storefronts And How They're Driving Sales For Brands

Twitter Users Support The Platform And Ads Amid Elon Musk Battle

Brief 2 min Read

Are Location Sharing Features More Than a Convenient Tool?

Brief 2 min Read

Elon Musk Is Holding Strong in the Court of Public Opinion

20 Brands Gaining Gen Z Attention Right Now

Case Study 1 min Read

Instagram Case Study

Brief 3 min Read

TikTok: A giant among the social media giants

TikTok and Meta vie for user engagement and brand growth.

Personal Branding 101: 3 Keys To Becoming A Social Media Strategist

20 Brands Gaining Gen Z Love Early in 2022

Here's why most Americans support Elon Musks's Twitter deal, according to The Harris Poll

Brief 1 min Read

Diversity and Inclusion in the Metaverse

Top Rank Exec: Boxing Making Huge Comeback With Younger Audiences

Facebook Users Unlikely To Delete App But Want Brands To Pull Ads, Poll Finds

Case Study 1 min Read

PrettyLittleThing Case Study: Influencer Campaigns

Everything You Need To Know About TikTok Advertising

Floyd Mayweather vs. Logan Paul showcases boxing's alternative universe

TikTok Tactics: What to Know About Reaching Audiences on the Social Media Platform


The Social Media Brandscape

Brief 1 min Read

Ocean Spray TikTok Spotlight


Chipotle TikTok Spotlight


McDonald's TikTok Spotlight

Marketing Brew Good tipper

Brief 4 min Read

Businesses Anticipate Significant Increase in Social Media Investments as it Becomes Essential for Long-Term Success

Nearly all business executives (91%) anticipate their company’s social media budget will increase over the next three years; and 62% of consumers note businesses that do not have a strong social presence will not succeed in the long run

Exclusive poll: Both parties blame social media for Capitol siege

Facebook's booming business, sinking reptuation

Brands Need To Embrace Social Change: Here's Why

Hate speech, violent threats, conspiracy theories: Is tech doing enough after Capitol attack? Depends on who you ask

Twitter's Trump ban after Capitol attack supported by most Americans, but not most Republicans, Harris Poll says

Twitter To Take Down False Claims About Covid-19 Vaccines

Survey: Americans think Big Tech isn't so bad after all

Exclusive: Most Americans don't trust social media on COVID-19 vaccine info


What Is Social Listening And How To Use It

Why do people share political memes? It's not always about changing anyone's point of view

Survey finds more than half of all Americans back potential ban on TikTok

Scoop: Trump's TikTok order threatens plans for 10,000 U.S. jobs

Opinion: If Facebook Doesn't Move Fast, It May Break Its Most Valuable Asset - Its Brand


Zoom Parenting and The Rise of Permissibility

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