According to 938 US Children Ages 8-17

Fill in this form to find out the most valuable Halloween candy according to children and what they are willing to trade for their favorites.


The Harris Poll's Candy Index Shows What Halloween Candy Children Value Most

We asked children ages 8 to 17 which candies they are willing to trade for another to determine the value they place on the most common Halloween candies.

Find out what Halloween candy came out on top as the candy kids are least willing to trade on average. Want to see who made the top of the list and on the flip side which candies hold the lowest consumption value? Download the report today.

What Our Clients Are Saying

Frequently Asked Questions

What is The Harris Poll’s Brand Tracking Tool?

A market intelligence tool to collect, analyze, visualize, and share real-time insights about consumers, brands, and products 

How does it work?

Everyday The Harris Poll fields thousands of surveys globally, capturing robust data on consumers, brands, and products. 

What do I get with a subscription?

With a base subscription, clients receive over 100,000 survey interviews annually per brand for up to 5 brands. Clients also get access to The Harris Poll’s profiling tool, enabling them to describe customers, prospects, and other audiences in rich detail.

What do I do with it?

The Harris Poll is extremely versatile.  You would traditionally begin by using the profiling tool to learn more about your customers for targeting purposes. The brand intelligence data helps you to evaluate your campaign effectiveness and to track your own brand and your primary competitors.  You can use the data to inspire better creative or to more effectively buy media. 

Is it global?

The Harris Poll fields in over 30 global markets, and can add additional markets upon request.

Brand tracking software available for a fraction of the cost of custom research

Subscriptions to Harris Brand Platform offer you continuous, real-time tracking on five brands. With your membership, our brand tracker will collect over 10,000 interviews per brand, giving you a robust ability to conduct pre-/post-testing and dive deep into various customer groups.

Create an account to see a demonstration, or shoot us an email ([email protected]) to learn more.

Request a Demo