Brand Strategy & Customer Insights - The Harris Poll

Services
- On Demand
  Harris On Demand is a fast, cost-effective way to answer burning business questions.
- Brand Strategy & Customer Insights
  Actionable insights to grow your brand, track cultural trends, understand your customers, and build long-term equity.
- Public Opinion Research for Public Release
  Credibly measure public opinion to earn attention, generate media coverage, strengthen reputation, and enhance leadership position.
- Corporate Reputation Management
  Track and manage reputation to guide strategic planning, prioritize initiatives, build equity and proactively identify risk.
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Intelligence
- Thought Leadership
  Check out Harris’ latest thinking, media partnerships and reports.
- Reputation Quotient
  Since 1999, Reputation Quotient has quantified the reputation ratings for the 100 most visible companies.
- EquiTrend
  Since 1989, The Harris Poll has been monitoring the Brand Equity, providing one score that enables you to understand at a glance how strong or weak your brand is.
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Our Firm
- - Mission
    
    We strive to reveal the authentic values of modern society to inspire leaders to create a better tomorrow.
- - Heritage
    
    We are one of the longest running surveys in the U.S. tracking public opinion, motivations and social sentiment since 1963. For over 5 decades our research has shifted culture and policy.
- - Culture
    
    We are social scientists, strategists and investigators of culture. We apply advanced analytics and creativity to our client’s marketplace challenges.
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Brand Strategy & Customer Insights

Actionable insights to grow your brand, track cultural trends, understand your customers, and build long-term equity.

MARKET LANDSCAPE

Cultural Trends Research

Segmentation & Profiling

Strategic Planning

Category Attitudes & Usage

BRAND MANAGEMENT & EXPERIENCE

Brand Development & Positioning

User Experience, Digital & eComm

Shopper Journey

Brand Tracking & EquiTrend

ADVERTISING & COMMUNICATIONS

Message Development & Testing

Partnership & Sponsorship Impact

INNOVATION

Product Development

Concept Testing

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