Corporate Reputation Rankings
About The Axios Harris Poll 100
The Axios Harris Poll 100 is based on a survey of 42,935 Americans in a nationally representative sample. The two-step process starts fresh each year by surveying the public’s top-of-mind awareness of companies that either excel or falter in society. These 100 “most visible companies” are then rated by a second group of Americans across the seven key dimensions of reputation to determine the ranking. If a company is not on the list, it did not reach a critical level of visibility to be measured.
2021 Corporate Reputation Rankings
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|Round 1||Round 2||Round 3|
|December 10 to 14, 2020||February 2 to 4, 2021||February 4 to 8, 2021|
- The ”ratings” phase of the survey was conducted among 42,935 online interviews from April 8th to 21st, 2021 among a nationally representative sample of U.S. adults.
- Respondents were randomly assigned two companies to rate for which they answered they were very or somewhat familiar with.
- Each company received approximately 305 ratings.
An RQ score is calculated by: [ (Sum of ratings of each of the 9 attributes)/(the total number of attributes answered x 7) ] x 100. Score ranges: 80 & above: Excellent | 75-79: Very Good | 70-74: Good | 65-69: Fair | 55-64: Poor | 50-54: Very Poor | Below 50: Critical
In the News
PR Newswire | Clorox, Hershey, Amazon, Publix, General Mills Top 'Axios-Harris Poll 100' With Best Reputations Of Most Visible Companies
Business Insider | Americans say they trust major companies like Clorox, Amazon, and Publix to keep the country going during the pandemic...
Yahoo Finance | Clorox, Amazon among top brands in consumers' minds, Facebook falls to the bottom: The 2020 Axios Harris Poll 100
The Hill | 3 in 4 say companies have been more reliable than federal government during pandemic: poll
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Vice Chair, The Stagwell Group
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