Dami
Rosanwo
Director of Research
Dami Rosanwo leads research for The Harris Poll’s Central Insights team, conducting custom studies and developing thought leadership on societal trends for commercial clients, media partners, nonprofit organizations, and academic partners.
Her research has been featured in publications including TIME, Vox, NPR, Ad Age, Adweek, Yahoo Finance, Fast Company, Axios, and Morning Brew, among others. Previously, Dami has worked in behavioral research, marketing strategy, and luxury retail. She holds degrees from The Wharton School and the University of Pennsylvania in Economics and International Studies.
Her research has been featured in publications including TIME, Vox, NPR, Ad Age, Adweek, Yahoo Finance, Fast Company, Axios, and Morning Brew, among others. Previously, Dami has worked in behavioral research, marketing strategy, and luxury retail. She holds degrees from The Wharton School and the University of Pennsylvania in Economics and International Studies.
More Articles by Dami
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The future of music discovery lies with the youthful, the technologically engaged, and the globally aware. -
Addressing Chicago’s Economic Inequity
Chicagoan perceptions provide a window into wealth distribution and economic inequity in the area. -
Victoria Secret’s Rebrand Moves the Needle With Millennial Shoppers
After a spate of public criticism leveled against its ad practices, Victoria’s Secret ditched its famous ‘Angels’ and shifted its marketing strategy toward inclusivity and women’s empowerment. Now, many in the industry are asking – will it work? According to a survey we recently conducted on behalf of Ad Age, the brand’s repositioning has […] -
Reimagining Chicago’s Public Safety
Chicago residents want to see changes to the laws, systems, and organizations that can reduce gun violence and amend police-resident relations. -
Nearly 1 in 10 Americans have used stimulus checks to invest in crypto
Data show many Americans need new stimulus payments for necessities, but more are also planning to spend on non-essentials and invest in this latest round. -
Americans Divided on Controversial Brand Name Changes
Aunt Jemima recently announced that the brand's name would be changed to Pearl Milling Company. -
Americans Agree: It’s time to raise the minimum wage
A new study by The Harris Poll on behalf of Yahoo Finance finds that the vast majority of Americans support a higher federal minimum wage and believe that the federal minimum wage should keep workers above the poverty line and allow them to afford basic housing. Americans believe the minimum wage is failing workers right […] -
The Future of Cities: Los Angeles
The pandemic has given the City of Angels a less than heavenly time, but the future appears promising.