Return to the full report findings

Visa | Meet Visa

https://www.youtube.com/watch?v=zUtyZr1bhXY

 

Millennials in particular enjoyed Visa’s ad (7.40), a promising sign as it announced a critical rebrand ahead of the Games. The ad wasn’t a winner among all demographics however: Hispanic viewers, however, reported moderate negative enjoyment for Visa (-6.35).

 2021/11/headshot-1-100x100-1.jpg

Matthew Feider

Chief of Staff

Related Content