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Briefs, Case Studies, and News
Technology
My First Trip to Norway, With A.I. as a Guide
Brief • 4 min Read
Screen Time Dilemma: When Should Kids Get Their First Smartphone?
Opinion Letters | Should Social Media Come With Warning Labels?
Brief • 4 min Read
How Americans assess the impact of smartphones and social media on their health
X vs. Nvidia: A tale of two tech reputations
Keep your finger on the pulse with the latest trends in business, culture, and more.
Americans don't trust social media companies with AI
Americans Are Racking Up 'Phantom Debt' That Wall Street Can't Track
US Businesses Are Way More Optimistic Than Consumers, Poll Finds
Besides keeping data safe, this emerging tech could be a key trust builder for businesses
Home Appliance Marketing Strategies - Consumers Value Performance Over Premium
How Google is harnessing AI to manage talent and cut costs - and what it means for consumers
Brief • 2 min Read
ChatGPT consideration is highest among minority groups
Klarna commits to greater transparency around buy now, pay later
TikTok Ban Threat - What Gen Z, Millennials, Gen X And Boomers Really Think Of The App
Marketing VR - 3 Virtual Reality Trends Brands Should Know About As It Gains Popularity
Brief • 2 min Read
Pinterest is not just for the Millennials, Gen Z is moving in
Brief • 2 min Read
The Israel-Hamas war shifted how TikTok users think about the platform
Now The Robots Are Coming for Your Opinions
Return-to-Work Policies Devolve Into a Toxic Cultural Flashpoint
Brief • 3 min Read
Could AI be the Future of Tax Filing?
Brief • 3 min Read
NFL Digital Broadcast Rights Likely to Create Winners and Losers
U.S. EV sales fell short of predictions in 2023. Elon Musk and range anxiety could be to blame, according to a new poll
Get ready to hear more about "pre-internet" times
AI and more drive soaring US technophobia - Congress, corporations must act
How JFK's Pollster Turned Into An Advisor To Top CEOs
Hiring managers could be alienating older job applicants with automated HR tools
Brief • 5 min Read
Is Music Starting to Sound The Same?
Harris Poll: Illinois has a ways to go to reach its goal of 1 million EVs on the road
Most U.S. adults don't believe benefits of AI outweigh the risks, new survey finds
How Gen Z Envisions AI Improving E-Commerce
America's generational divide doesn't apply to technology. Gen Zers and boomers share the same techno-optimism-and nostalgia
Almost Half of Americans See Automation Replacing Their Jobs
Harris Poll: Remote work continues to threaten the downtown economy, but could spur growth in Chicago's suburbs
Brief • 1 min Read
AI Nation: Exploring Comfort With AI Applications
Brief • 2 min Read
Travel brands spark enthusiasm with technology
What Airbnb learned after a year of letting employees work from anywhere
Rev Up to Meet the Demand of the EV Future
81% of Americans unaware digital health apps can sell personal data
Brief • 1 min Read
2023 Harris Poll AutoTECHCAST
The pros and cons of taking a 'workcation'
Brief • 3 min Read
Millennials lead American optimism for the future
Google's CSO Kate Brandt on How AI Can Accelerate Climate Action
Applying for jobs and not hearing back? Indeed wants to boost your search, Netflix-style
Gen Xers and older millennials really just want to go back in time to before the internet existed
Case Study • 1 min Read
Bose Case Study
Brief • 3 min Read
LGBTQ community finds connection through online dating apps
Brief • 3 min Read
How does your generation view social media platforms?
I used ChatGPT to write a cover letter and pretty much fooled 3 experts - and an A.I. content detector
AI Is the Nuclear Bomb of the 21st Century | Opinion
No matter how much we hate it, email refuses to die. A.I. might resuscitate the 50-year-old technology and make it smarter
R.I.P., W.F.H.? Not So Fast
How Adobe plans to help you spot a deepfake
Some workers are worried that ChatGPT will replace their jobs. They might be right
Psychedelics Meet Up With Virtual Reality at South by Southwest
POV: Improving workplace diversity with AI is a tough balancing act
Don't Let Remote Work Derail Your Career: 3 Ways To Enhance Visibility
Brief • 3 min Read
What's Missing in the Conversation About Generative AI and Jobs
Generative AI - How Marketers Should Navigate Consumer Distrust
AI Tools Raise Safety Concerns For Most Consumers
The Importance Of Brand Management In The World Of E-Commerce
Zillow CEO: Traditional offices are as outdated as typewriters. Employers need to adapt.
Survey Said: Ten Polls That Generated The Most Interest In 2022
Twitter and TikTok get all the attention. Polling shows few US adults use them.
How can Big Tech help us? Start by providing better customer service
New poll: The era of the ICE vehicle is ending. What comes next?
The 5 technologies reshaping the next decade of mobility
Brief • 3 min Read
Gen Z embraces Lenovo's innovation and sustainability
Half of Twitter users wouldn't pay to use the site, survey shows
These 5 charts show what US city residents think about smart city tech
Having too many HR platforms can create confusion, survey says
Four Under-The-Radar Ways To Elevate CX Using Digitalization
Operator please: Customers still prefer talking to people over automated customer experience tech
Why Artificial Intelligence Isn't Further Along
Factors Tech Firms Must Consider To Enhance Payment Options
84% of parents learned more about their kids' education during COVID pandemic, survey says
Brief • 1 min Read
2022 Advanced Automotive Technologies Report
How The Find My App Became an Accidental Friendship Fixture
Twitter Users Support The Platform And Ads Amid Elon Musk Battle
Brief • 2 min Read
Are Location Sharing Features More Than a Convenient Tool?
Why business communications in 2022 don't have to be problematic
You're probably spending too much time 'Slack-splaining'
Brief • 1 min Read
Evaluating Sample Suppliers in the Digital Age
Brief • 4 min Read
Fitbit’s product developments spark consumer enthusiasm for the brand
Brief • 3 min Read
During uncertainty, home security systems gain steam
Brief • 2 min Read
Electronic Arts Grows in Gen Z’s Estimation
Case Study • 1 min Read
Nintendo Case Study
Brief • 3 min Read
The Future of Marketing With NFTs
How Businesses Can Use Data To Identify Supply Chain Disruptions
Tech firms' big trust gap
Brief • 3 min Read
Spotify’s push for personalization delights users
What's fueling the growing EV interest among drivers
Case Study • 1 min Read
Instagram Case Study
Brief • 2 min Read
Waze Increases Brand Equity by Delighting App Users
Brief • 3 min Read
TikTok: A giant among the social media giants
TikTok and Meta vie for user engagement and brand growth.
Brief • 3 min Read
Hyundai Captures Gen Z's Interest Through the Metaverse
Brief • 2 min Read
Painful Pandemic: Medtronic Harris Poll Pain Study
Brief • 1 min Read
The NFT Consumer
Brief • 1 min Read
Social Listening in the Metaverse
Brief • 1 min Read