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Briefs, Case Studies, and News
Advertising
Earth Day Green Messaging: 3 Strategies to Guide Brands
How an 'Anti-Billboard Approach' Is Helping Sports Teams Stand Out Outdoors
20 Brands Getting Gen Z's Attention (And Dollars)
Brief • 5 min Read
"The Future Majority" and How it will Reshape Brand Loyalty
Why Some Super Bowl LVI Commercials Created The Most Brand Equity
Keep your finger on the pulse with the latest trends in business, culture, and more.
Brief • 1 min Read
Super Bowl 2022 Ads Bring the Laughter
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Amazon Alexa
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Avocados From Mexico
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Cheetos & Doritos
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Kia
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Lay's
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Crypto.com
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: T-Mobile
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: BMW
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Bud Light Hard
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Sam's Club
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Amazon Prime Video
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: Rocket Mortgage
Brief • 2 min Read
Cryptocurrencies Enter the Super Bowl Advertising Fray
Brands Are Overconfident With Their Privacy Approach
Consumers in 2022 are Anxious, Uncertain and Stressed Out
The 9 Most Popular Insurance Ad Characters, Ranked
Brand trust in Facebook actually fell after it changed its name to Meta
3 Ways To Reach The Next Generation Of Consumers Through Music
Brief • 3 min Read
Despite Supply Chain Issues, Consumers Aren’t Ready For Holiday Ads
Consumers May Already Be Tired of Holiday Marketing, Poll Shows
Brief • 2 min Read
Viewers Pay Up For An Ad-Free Streaming Experience
What Viewers Dislike About Streaming TV Ads
Facebook Users Unlikely To Delete App But Want Brands To Pull Ads, Poll Finds
Roku's Biggest-Ever Campaign Takes Viewers On A Trip Through History
Roku survey says streaming ads will play a big role in holiday shopping
3 Ways NFTs Can Create Consumer Value
How Pfizer Can Market COVID Vaccine Following FDA Approval
Consumers More Likely To Shop With Brands That Mandate Employee Vaccination: New Poll
Interest in designer collabs grows as Gen Zers view luxury goods as assets
Case Study • 1 min Read
PrettyLittleThing Case Study: Influencer Campaigns
Brands Plot NFL Marketing As COVID Spike Brings More Uncertainty
What Tokyo Olympics Can Teach Advertisers About Beijing Games
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Visa
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Toyota
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Etsy
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Facebook
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Comcast
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Oreo
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Peloton
Brief • 1 min Read
Tokyo Olympics Ad Tracker: Subway
This Week's Marketing Winners and Losers
Everything You Need To Know About TikTok Advertising
This Week's Marketing Winners and Losers
Marketers Spend Big On Back-To-School - Despite Looming Delta Variant
Patriotic Marketing Won't Win Over Gen Z: New Poll
Brief •
Victoria Secret's Rebrand Moves the Needle With Millennial Shoppers
Brief •
Upfronts 2021: Ad-Heavy Streaming Experiences Make Viewers Tune Out for Good
Viewers are Underwhelmed by Shoppable Ads, Even as Networks Tout Them According to New Poll
Brief • 1 min Read
Ocean Spray TikTok Spotlight
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Chipotle TikTok Spotlight
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McDonald's TikTok Spotlight
Brief • 3 min Read
Americans Support Branded COVID-19 Vaccine PSAs
Brief • 3 min Read
Mother's Day Campaigns Must Adapt to a Post-Pandemic World
How Brands Can Drive Social Awareness With Out-Of-Home Advertising
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The Return of the Noid: Domino's Brings Back '80s-Era Mascot
Younger Consumers Are Paying Attention to Earth Day Campaigns - but Don't Want to Be Shamed
Get a Jab, Get a Bud; Connected TV Soars: Friday's First Things First
How VW's Polarizing 'Voltzwagen' Prank Went Over with Everday Consumers
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April Fools: Volkswagen's 'Voltswagen' Announcement Sees Mixed Results
Brief • 2 min Read
Staying Power: An Endorsement By Meghan Markle and Prince Harry Sways Young Americans and Royal Watchers
It's a modern, American version of the royal warrant: Future streaming content from the Duke and Duchess of Sussex may resonate best with consumers aged 18-34 and those who watched Sunday’s interview.
Brief • 3 min Read
Keeping it real? Americans warm up to breastfeeding ads, stay squeamish on feminine hygiene
Brief • 2 min Read
McDonald’s vs. Burger King: Which new packaging wins out with consumers?
Brief • 1 min Read
Brand Bowl 2021 Ad Tracker: Bud Light Seltzer
Brief • 1 min Read
Brand Bowl 2021 Ad Tracker: DoorDash
Brief • 2 min Read
New Entrants Experience Lift
Brief • 1 min Read
Brand Bowl 2021 Ad Tracker: Cheetos
Brief • 2 min Read
Generational Divide?
Brief • 1 min Read
Brand Bowl 2021 Ad Tracker: Bud Light
Brief • 1 min Read
Brand Bowl 2021 Ad Tracker: General Motors
Brief • 1 min Read
Comedic Catharsis
Brief • 1 min Read
Brand Bowl 2021 Ad Tracker: Rocket Mortgage
Brief • 1 min Read
Brand Bowl 2021 Ad Tracker: M&M's
Brief • 1 min Read
Brand Bowl 2021 Ad Tracker: Hellmann's
Brief • 1 min Read
Brand Bowl 2021 Ad Tracker: Amazon
Brief • 1 min Read
Brand Bowl 2021 Ad Tracker: Doritos
Brief • 1 min Read
Brand Bowl 2021 Ad Tracker: Anheuser-Busch
Brief • 3 min Read
Inclusive Ads' Moderate Success
Brief • 1 min Read
Brands Opting Out
Brief • 1 min Read
Brand Bowl 2021 Ad Tracker: Mountain Dew
Study: 6 Consumer Habits That Will Boost OOH Impact in 2021
Position Your Brand For A Stronger Year In 2021
Brief • 4 min Read
Branding vs. Marketing vs. Advertising
Brands Need To Embrace Social Change: Here's Why
At CES 2021, Marketers Discuss Pandemic-Related Trends - and What to Expect Next
What Marketers Should Watch for at the All-Virtual CES 2021
Brief • 6 min Read
Leveraging The Brand Pyramid
Brief • 4 min Read
What Is Social Listening And How To Use It
Ad-Supported Streamers Are Seeing Their Biggest Holiday Advertising Boost Ever
Americans Are Noticing More Out-Of-Home Ads Since The Lockdowns, Study Finds
8 Biggest Takeaways From Ad Age's 2020 Small Agency Conference
Brief • 3 min Read
Coronavirus Business Planning
Brief • 5 min Read
How To Market A New Product Launch
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