Brief • 1 min Read
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Briefs, Case Studies, and News
Advertising
Keep your finger on the pulse with the latest trends in business, culture, and more.
Brief • 1 min Read
Brand Bowl 2022 Ad Tracker: BMW
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Brand Bowl 2022 Ad Tracker: Bud Light Hard
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Brand Bowl 2022 Ad Tracker: Sam's Club
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Brand Bowl 2022 Ad Tracker: Amazon Prime Video
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Brand Bowl 2022 Ad Tracker: Rocket Mortgage
Brief • 2 min Read
Cryptocurrencies Enter the Super Bowl Advertising Fray
Brands Are Overconfident With Their Privacy Approach
Consumers in 2022 are Anxious, Uncertain and Stressed Out
The 9 Most Popular Insurance Ad Characters, Ranked
Brand trust in Facebook actually fell after it changed its name to Meta
3 Ways To Reach The Next Generation Of Consumers Through Music
Brief • 3 min Read
Despite Supply Chain Issues, Consumers Aren’t Ready For Holiday Ads
Consumers May Already Be Tired of Holiday Marketing, Poll Shows
Brief • 2 min Read
Viewers Pay Up For An Ad-Free Streaming Experience
What Viewers Dislike About Streaming TV Ads
Facebook Users Unlikely To Delete App But Want Brands To Pull Ads, Poll Finds
Roku's Biggest-Ever Campaign Takes Viewers On A Trip Through History
Roku survey says streaming ads will play a big role in holiday shopping
3 Ways NFTs Can Create Consumer Value
How Pfizer Can Market COVID Vaccine Following FDA Approval
Consumers More Likely To Shop With Brands That Mandate Employee Vaccination: New Poll
Interest in designer collabs grows as Gen Zers view luxury goods as assets
Case Study • 1 min Read
PrettyLittleThing Case Study: Influencer Campaigns
Brands Plot NFL Marketing As COVID Spike Brings More Uncertainty
What Tokyo Olympics Can Teach Advertisers About Beijing Games
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Tokyo Olympics Ad Tracker: Visa
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Tokyo Olympics Ad Tracker: Toyota
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Tokyo Olympics Ad Tracker: Etsy
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Tokyo Olympics Ad Tracker: Facebook
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Tokyo Olympics Ad Tracker: Comcast
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Tokyo Olympics Ad Tracker: Oreo
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Tokyo Olympics Ad Tracker: Peloton
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Tokyo Olympics Ad Tracker: Subway
This Week's Marketing Winners and Losers
Everything You Need To Know About TikTok Advertising
This Week's Marketing Winners and Losers
Marketers Spend Big On Back-To-School - Despite Looming Delta Variant
Patriotic Marketing Won't Win Over Gen Z: New Poll
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Victoria Secret's Rebrand Moves the Needle With Millennial Shoppers
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Upfronts 2021: Ad-Heavy Streaming Experiences Make Viewers Tune Out for Good
Viewers are Underwhelmed by Shoppable Ads, Even as Networks Tout Them According to New Poll
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Ocean Spray TikTok Spotlight
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Chipotle TikTok Spotlight
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McDonald's TikTok Spotlight
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Americans Support Branded COVID-19 Vaccine PSAs
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Mother's Day Campaigns Must Adapt to a Post-Pandemic World
How Brands Can Drive Social Awareness With Out-Of-Home Advertising
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The Return of the Noid: Domino's Brings Back '80s-Era Mascot
Younger Consumers Are Paying Attention to Earth Day Campaigns - but Don't Want to Be Shamed
Get a Jab, Get a Bud; Connected TV Soars: Friday's First Things First
How VW's Polarizing 'Voltzwagen' Prank Went Over with Everday Consumers
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April Fools: Volkswagen's 'Voltswagen' Announcement Sees Mixed Results
Brief • 2 min Read
Staying Power: An Endorsement By Meghan Markle and Prince Harry Sways Young Americans and Royal Watchers
It's a modern, American version of the royal warrant: Future streaming content from the Duke and Duchess of Sussex may resonate best with consumers aged 18-34 and those who watched Sunday’s interview.
Brief • 3 min Read
Keeping it real? Americans warm up to breastfeeding ads, stay squeamish on feminine hygiene
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McDonald’s vs. Burger King: Which new packaging wins out with consumers?
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Brand Bowl 2021 Ad Tracker: Bud Light Seltzer
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Brand Bowl 2021 Ad Tracker: DoorDash
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New Entrants Experience Lift
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Brand Bowl 2021 Ad Tracker: Cheetos
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Generational Divide?
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Brand Bowl 2021 Ad Tracker: Bud Light
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Brand Bowl 2021 Ad Tracker: General Motors
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Comedic Catharsis
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Brand Bowl 2021 Ad Tracker: Rocket Mortgage
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Brand Bowl 2021 Ad Tracker: M&M's
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Brand Bowl 2021 Ad Tracker: Hellmann's
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Brand Bowl 2021 Ad Tracker: Amazon
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Brand Bowl 2021 Ad Tracker: Doritos
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Brand Bowl 2021 Ad Tracker: Anheuser-Busch
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Inclusive Ads' Moderate Success
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Brands Opting Out
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Brand Bowl 2021 Ad Tracker: Mountain Dew
Study: 6 Consumer Habits That Will Boost OOH Impact in 2021
Position Your Brand For A Stronger Year In 2021
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Branding vs. Marketing vs. Advertising
Brands Need To Embrace Social Change: Here's Why
At CES 2021, Marketers Discuss Pandemic-Related Trends - and What to Expect Next
What Marketers Should Watch for at the All-Virtual CES 2021
Brief • 6 min Read
Leveraging The Brand Pyramid
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What Is Social Listening And How To Use It
Ad-Supported Streamers Are Seeing Their Biggest Holiday Advertising Boost Ever
Americans Are Noticing More Out-Of-Home Ads Since The Lockdowns, Study Finds
8 Biggest Takeaways From Ad Age's 2020 Small Agency Conference
Brief • 3 min Read
Coronavirus Business Planning
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How To Market A New Product Launch
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Pent Up Demand Continues to Build
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What We Miss & How Life Might Change
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What A Company Does Is More Important Than What It Says
Brief • 4 min Read
How To Use Ad Testing For Stronger Message Development