We exist to uncover human truths in the Canadian marketplace, with Canadian-focused sector expertise.
At The Harris Poll Canada we specialize in delivering unparalleled insights leveraging our suite of Harris Quest platforms and solutions. These 4 key differentiators set us apart:
With your very own private research panel, engage directly with your customers to gain a better understanding of how they think, feel, and behave through our bespoke Quest Insight Communities. Deepen your relationship with your customers by conducting ongoing, agile research with our qualitative and quantitative research tools. Access as much or as little support as you need from our dedicated advisory and customer success team.
Our Canadian team of sector specialists possess deep industry knowledge and expertise in Canadian industries including financial services, insurance, not-for-profits, utilities, telecommunications, media and entertainment, CPG, retail, technology and more. Our advisory team tailors insights for your specific sector to ensure that you receive nuanced, relevant, and actionable insights that address the unique challenges for your brand and industry in Canada.
Uncover the human truths, and the hidden truths, your customers cannot express through traditional market research. Harness the power of customer closeness by tapping into our proprietary System 1 solutions, including visual semiotics and implicit association testing. We enable our clients to make real-time decisions to better predict the outcomes of your brand strategy and compete with your competitors in the Canadian market.
We understand the Canadian market and our unique dynamics, governments, and regulatory environments. Our team has been conducting polling in Canada for over 15 years, tapping into the hearts and minds of Canadians and tracking Canadian market trends. We also specialize in research with new Canadians and hard-to-reach, niche audiences using our proprietary panel Unlock Survey. From regional variations to cultural influences, our local knowledge helps uncover the hidden truths to propel your brand forward with a Canadian lens.
Trusted By
We strive to reveal the authentic values of Canadians to inspire leaders to create a better tomorrow.
Our solutions and practice areas reflect the breadth of our advisory and consulting services.
Evaluate marketing campaigns to measure KPIs, identify improvements, and track performance over time.
Track your brand across key metrics, layered with advanced analytics options for a more holistic approach.
A brand’s reputation affects its value and equity. Corporate reputation metrics help companies assess their market position and improve their standing.
Access relevant insights on broader market trends, consumer behaviour, and industry dynamics with our ongoing syndicated studies.
Measure opinions on key issues, social topics, and consumer habits with representative sampling and expert analysis.
Elevate your brand by sharing data-driven insights to help brands enhance reputation and influence industry conversations.
Our research platform lets clients quickly create surveys, analyze data in real-time, and access advisory or customer success support for a customized voice-of-market program.
Exploratory research to understand behaviour, experiences, and motivations.
Collect insights on customer perceptions and interactions with your brand to address needs, preferences, and pain points.
Our Canadian team of research consultants understand the nuances of Canadian industries and have deep expertise across Canada’s leading industries.
Financial Services
Telecom
Technology
Media & Entertainment
Consumer Packaged Goods
Not for Profits
Government & Crown Corporations
Utilities & Energy
Retail
QSR/Foodservice
Healthcare
Travel & Hospitality
The Harris Poll Canada
The Harris Poll Canada is committed to delivering actionable insights to drive customer closeness and meaningful business outcomes.
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