Canadian pride surges: Standing up for ourselves is what defines us

In the wake of US tariffs against Canadian products, Petro-Canada, in partnership with The Harris Poll Canada, continues to track changes in Canadian pride and purchasing decisions through the Live by the Leaf Index.

In just four weeks since the launch of the Live by the Leaf Index, a major shift has taken place across the country – Canadians are rallying together with a renewed sense of unity and pride and it’s growing with every passing week. The Live by the Leaf Index Score has shot up from 785 to 800* in less than a month, an indicator that Canadian pride is surging.

This collective mindset is also driving action. From prioritizing national well-being over regional divides to actively choosing Canadian-made products – with a growing willingness to pay more, drive further and wait longer – the latest data from the Live by the Leaf Index shows a country coming together in an unprecedented way.

SUMMARY OF FINDINGSData Tables The Harris Poll Canada