As patriotism in Canada surges, Canadians are radically changing their purchase decisions to pitch in and support their country

In the wake of US tariffs against Canadian products, Petro-Canada, in partnership with The Harris Poll Canada, has announced the Live by the Leaf Index, a national study uncovering a fundamental shift in Canadians’ purchasing decisions. The data reveals a majority are willing to pay more, wait longer, drive further or even change their go-to brands to support Canadian businesses.

summary of findingsData Tables The Harris Poll Canada