The Harris Poll turns societal trends into strategic advantage. From shifting consumer expectations to emerging cultural forces, our research captures what's changing and why it matters. Explore our full library of reports and find the intelligence your organization needs to stay ahead.
Work culture has become public culture: are employees a brand’s most trusted storytellers?
Quantifying the “joy gap” for sports: the difference between the experience sports fans have and the one they want.
What do Ben Stiller, Peyton Manning, Post Malone, and Sabrina Carpenter have in common?
Emerging tensions influencing identity, aspiration, and decision-making in the year ahead.
Exploring the far-reaching impact on generations of Americans and their distinct perceptions of wealth management.
In 2026, the World Cup is coming to North America – with matches spread across the United States, Mexico, and…
Investigating how rising automotive prices are reshaping consumer expecations
Bridging The Technology Advancement Gap: A New Consensus in the AI Era.
U.S. automakers can still justify a change in direction, but the conviction, credibility and long-term vision consumers expect are quietly being called into question.
The American Dream of homeownership is intact. The path to it is not.
TikTok still commands Gen Z's attention, but the loyalty, trust and magic that built its dominance are quietly eroding.
Work culture has become public culture: are employees a brand’s most trusted storytellers?
Quantifying the “joy gap” for sports: the difference between the experience sports fans have and the one they want.
Signals from the Stage: What ANA Masters of Marketing Revealed About the Future of Brands Download the ReportWhen you put hundreds of the world’s leading marketers in one room and ask them real-time questions about the future, you get clarity — not just about where marketing is today, but where it’s heading next. At this […]
Emerging tensions influencing identity, aspiration, and decision-making in the year ahead.
The 2025 Harris Hundred: Tracking Canadian Corporate Reputation Download the ReportThe Harris Poll Canada’s 2025 Corporate Reputation Survey reveals a strong rebound in public perceptions of major brands. For the second consecutive year, the Professional Women’s Hockey League (PWHL) leads as Canada’s most reputable company, reflecting Canadians’ growing admiration for authenticity, ethics, and shared […]
Maternal health in the United States remains a critical public health challenge. Despite improvements in awareness, major disparities persist.
The Visual Economy: How Design Drives Growth in the AI Era Download the ReportLeading companies are already using visual-first communication to unlock speed, clarity, and impact. Are you? Organizations spend $143 billion annually on visual content, but most are still working within outdated, text-first workflows that stall progress and dilute impact. In “The State of […]
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