The Harris Poll turns societal trends into strategic advantage. From shifting consumer expectations to emerging cultural forces, our research captures what's changing and why it matters. Explore our full library of reports and find the intelligence your organization needs to stay ahead.
In 2026, the World Cup is coming to North America – with matches spread across the United States, Mexico, and…
Work culture has become public culture: are employees a brand’s most trusted storytellers?
TikTok still commands Gen Z's attention, but the loyalty, trust and magic that built its dominance are quietly eroding.
Quantifying the “joy gap” for sports: the difference between the experience sports fans have and the one they want.
What do Ben Stiller, Peyton Manning, Post Malone, and Sabrina Carpenter have in common?
Emerging tensions influencing identity, aspiration, and decision-making in the year ahead.
Exploring the far-reaching impact on generations of Americans and their distinct perceptions of wealth management.
How the 2026 FIFA Men's World Cup is reshaping soccer fandom - and what it means for brands.
How LGBTQ+ inclusion shapes consumer trust and loyalty
Uncovering today’s mobile privacy paradox and the forces reshaping consumer expectations
Investigating how rising automotive prices are reshaping consumer expecations
Bridging The Technology Advancement Gap: A New Consensus in the AI Era.
U.S. automakers can still justify a change in direction, but the conviction, credibility and long-term vision consumers expect are quietly being called into question.
The American Dream of homeownership is intact. The path to it is not.
TikTok still commands Gen Z's attention, but the loyalty, trust and magic that built its dominance are quietly eroding.
Work culture has become public culture: are employees a brand’s most trusted storytellers?
Quantifying the “joy gap” for sports: the difference between the experience sports fans have and the one they want.
Signals from the Stage: What ANA Masters of Marketing Revealed About the Future of Brands Download the ReportWhen you put hundreds of the world’s leading marketers in one room and ask them real-time questions about the future, you get clarity — not just about where marketing is today, but where it’s heading next. At this […]
Emerging tensions influencing identity, aspiration, and decision-making in the year ahead.
Ready to see what's coming next? Talk with our team about how The Harris Poll's intelligence can shape your strategy.
Talk To Our Team
