The Future of Ambition
In only three years, we’re learning the events of these unprecedented times weren’t an inflection point of change alone. They were an acceleration into redefining how we want to live, what we desire, and what personal happiness means to each of us.
The Harris Poll Thought Leadership Practice presents “The Future of Ambition,” which captures 3 value shifts defining consumers’ modern ambition.
The goal of this research is to help brands and marketers intelligently understand the shifting values, mindsets, and behaviors that are driving consumers as they architect their futures. Within this report, you’ll find new insight and data on:
- Redefinition of consumer goals and priorities
- Recalibration around personal currency and ambition
- Reimagination of lifestyles, optimism, and outlooks