In The News
The Harris Poll partnered with Urban Science – a global retail consulting firm – to investigate how COVID-19 is impacting the “next normal” for auto dealerships.
Findings indicate that six in 10 Americans (61%) agree that COVID will permanently change the vehicle purchasing process.
What will the future of buying a car look like? Will virtual reality experiences replace standard dealership test drives? Will more Americans purchase cars to decrease their reliance on public transportation? Will consumers purchase cars online without first seeing them in-person?
Download the full report for more insights.
Download the full report.
Fill in this form to read the full report to investigate how COVID-19 is impacting the “next normal” for auto dealerships
Automotive Insights
In The News
What's fueling the growing EV interest among drivers
Brief • 2 min Read
Waze Increases Brand Equity by Delighting App Users
Brief • 3 min Read
Hyundai Captures Gen Z's Interest Through the Metaverse
Case Study • 1 min Read
Toyota Brand Tracking Case Study
Brief • 2 min Read
Gas-Powered Vehicles - A Remnant of the Past?
Brief • 1 min Read
As Americans Struggle to Secure Cars, Awareness of Cars.com Rises
Brief • 2 min Read
Despite low levels of inventory, consumer enthusiasm for Rivian soars
Brief • 3 min Read
The Road to EV: America’s Move to the Electric Vehicle Part 5
Brief • 1 min Read
Consumer interest in "Connected Cars" is rising slowly but ongoing concern over privacy and the threat of cyber-attacks hamper greater demand
In The News
In a patch of Arizona, everyone knows Waymo. But few use it.
Brief •