Brief • 3 min Read
The Harris Poll partnered with Urban Science – a global retail consulting firm – to investigate how COVID-19 is impacting the “next normal” for auto dealerships.
Findings indicate that six in 10 Americans (61%) agree that COVID will permanently change the vehicle purchasing process.
What will the future of buying a car look like? Will virtual reality experiences replace standard dealership test drives? Will more Americans purchase cars to decrease their reliance on public transportation? Will consumers purchase cars online without first seeing them in-person?
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