Case Study • 1 min Read
Automotive & Transportation
Future purchase decisions evolve as attitudes towards transportation, convenience, and the environment shift.
Future purchase decisions evolve as attitudes towards transportation, convenience, and the environment shift.
The transportation industry is in a state of constant innovation as companies race to develop technology that efficiently, economically, ecologically, and safely transports us.
As we reprioritize what we want from transportation, attitudes toward the future of transportation shift. The Harris Poll is conducting a series of deep dives of interest to those involved in the automotive sector. In that spirit, we will continue to populate this page with additional insights as they unfold.
Most recently, the Harris Poll sought to understand how COVID-19 has changed our relationships with our automobiles and future purchase intentions. Not just how we are using and maintaining our vehicles, but how we may change our shopping behaviors in the post-pandemic future.
The Harris Poll AutoTECHCAST study provides an in-depth assessment on a wide range of emerging automotive technologies.
This report reflects the perspectives current vehicle owners and consumer interest in these technologies for their next vehicle purchase. Download the report for insights.
The automotive industry is rapidly changing, along with consumer sentiment towards technological advancements and key players.
We provide a data-driven snapshot of consumer sentiment towards key trends including autonomous and electric vehicles and examine how enthusiastic consumers are about these advancements.
The Harris Poll explores how the burgeoning metaverse may transform consumers’ interactions with the automotive industry.
This report reveals consumers’ unfamiliarity with the metaverse’s capabilities, especially when it comes to how auto companies could harness this virtual world.
Many auto manufacturers are pledging an all-electric lineup within the next 15 years, with possibly staggering implications for the industry.
The Harris Poll’s electric vehicle report explores Americans’ attitudes and behaviors towards electric vehicles, and the overall impact an all-electric auto industry could have on society.
The Harris Poll conducted this survey to capture how COVID-19 changed drivers’ relationships with their automobiles.
This report explores how Americans are using and maintaining vehicles during the pandemic. It also predicts what the ‘new normal’ will look like.
The Harris Poll surveyed roughly 1000 vehicle owners to assess whether COVID has impacted the way drivers use their vehicles.
Findings show that many are using their car as an extension of their home office, taking online meetings while parked. Download the report for the full findings.
The Harris Poll partnered with Urban Science – a global retail consulting firm – to investigate how COVID-19 is impacting the next normal for auto dealerships.
Findings indicate that six in 10 Americans (61%) agree that the entire vehicle purchase process will change forever as a result of COVID-19. Download the full report to read more insights.
Automotive Insights
Case Study • 1 min Read
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