Retail & Ecommerce:

An Industry Snapshot

Learn more about current consumer trends in the retail and ecommerce industries including shipping expectations and holiday shopping patterns. Discover which retail brands resonate with consumers in different regions of the US.

Download the Report

The holiday season is retailers’ Super Bowl. As we pull out our roasting pan and dust off beloved decorations, we decided to dive into key consumer holiday trends using data from recent Harris Poll surveys and QuestBrand data. The report is intended to provide a glimpse into the world of retail as of November 2024.

The snapshot explores Americans’ shipping preferences and holiday shopping habits. We close with our monthly over-index report – listing retail brands that over-index with US adults in each region of the country. Our goal is to provide companies with the information needed to capitalize on the holiday season.

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Download the 2024 report.

Fill in this form to read the full report and better understand Americans’ shipping expectations and holiday shopping patterns.

Explore More Retail Insights

Consumers’ retail prefferences and shopping habits change over time. Take a look back at the state of retail in years past. In these reports, you’ll see what US adults think about loyalty programs, subscription companies, BNPL payment plans, and much more!

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Download the 2023 report.

Fill in this form to read the full report and better understand Americans’ attitudes towards loyalty programs and subscription companies.

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Download the 2022 report.

Fill in this form to read the full report and better understand Americans’ thoughts about BNPL payment plans and shopping in-store.

Retail & Ecommerce Insights

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The American Dream failed millennials and Gen Zers - even DINKS earning over $100,000 say they can't afford kids

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America's new 1%: Gen Z and Millennial DINKS spending big on vacations and takeout, survey finds

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More than 3 in 5 Americans won't tip if they order standing up

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Costco unexpectedly benefits from popular father-son social media personalities

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Amazon.de distinguishes itself from German retailer Kaufland.de with Big Deal Days

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2024 Harris Poll AutoTECHCAST

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Fast Food Marketing - 3 Ways To Win Back Price-Sensitive Diners

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Inside the Harris Poll's Inaugural Canadian Survey

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Advertisers Losing Consumers To Ad Fatigue

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How debt influences Gen Z and millennial career choices

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