Quick-service restaurants have been an important part of American culture since the 1920s. Their affordability, convenience, and family-friendly environment have maintained their popularity. However, our eating habits and preferences continue to evolve, as do what customers expect from the fast food experience.
Here, we provide a data-driven snapshot into the world of fast-food and fast-casual restaurants to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including customer attraction, personalized services, and Raising Cane’s significant growth.