What Americans choose to consume reflects their values, budget, priorities, and lifestyle. CPG brands must continually adjust their food and beverage options to align with changing consumer tastes. Keep ahead of the trends to maintain and grow market share in this highly competitive space.
At The Harris Poll, we continuously monitor the food and beverage space, measuring shifts in consumer sentiment as they happen. We will update this page with key insights throughout the year to help your brand make the necessary strategic adjustments to thrive.
Rooted in trusted data, we will analyze emerging CPG developments and predict the future of this complex industry. What will be the next popular trend driving consumer choice? How do tastes and brand loyalty change by generation? Will organic and natural products outstrip traditional offerings? What factors do consumers care about the most when purchasing food and beverages?
The act of eating and drinking extends beyond necessity and is influenced by culture, values, curiosity, health, celebration, and delight. Food and beverage companies are constantly innovating to align with evolving consumer tastes, habits, and interests to develop the next big thing.
Here, we provide a data-driven snapshot into the world of food and beverages to help brands and companies prepare for future consumer expectations. We measure consumer sentiment towards key trends including CBD-infused products, plant-based alternatives, and leading vodka brands.
Featured Food & Beverage Insights
Brief • 3 min Read
Brief • 3 min Read
Brief • 3 min Read
Brief • 3 min Read
We dive into even more subjects in our one-off briefs and in-depth reports.
Food & Beverage Articles & Insights
Brief • 3 min Read
In The News
Brief • 2 min Read
In The News
Brief • 3 min Read
Case Study • 1 min Read
In The News
In The News
In The News
In The News
Brief • 3 min Read
Case Study • 1 min Read
Subscribe to our newsletter for the latest trends in business, culture, and more.
