The Story Wave 54

The State of Maternal Health In America Study – Partner With The Harris Poll

The Harris Poll has dedicated several years studying the State of Maternal Health in America, highlighting areas of focus for women and families across the country when it comes to pre- and post-natal experiences. 

In our May 2024 report, we found that three-in-five U.S. women who have been pregnant say aspects of their pregnancy/birth experience(s) could have been improved, such as better education, advocacy, and support. 

Now, to create a more significant impact, we would like to focus our efforts on pregnant women, OBGYNs, and midwives to explore topics like birthing positions, interventions, postpartum care, mental health, breastfeeding, and more. 

To do so, we are inviting like-minded organizations to join us in these efforts to contribute additional insights to this important conversation surrounding maternal health in the United States. 

If you have questions, or are interested in partnering on this endeavor, please email our team: [email protected].

Retail: An Industry Snapshot

Our recent report on the retail industry explores Americans’ shipping expectations and holiday shopping patterns. A few key takeaways include:

• Waiting for a sale: 74% of US adults agree that major sales events (e.g., Amazon Prime Days, Black Friday) are the best time to shop for holiday gifts.
• Not so holly jolly: Just over half (52%) of US adults agree that shopping for gifts during the winter holiday season is a burden.
• Don’t forget Spot!: A third (31%) of US adults who are purchasing holiday gifts this year plan to get presents for pets.
• Great expectations: Almost one-in-10 (7%) US adults who order purchases online expect their package to arrive within 24 hours.
• It may be fast, but is it FREE?: 43% of US adults who order online avoid purchasing from retailers that don’t offer free direct shipping.

Over-Index Report: This month’s over-index report uses data from QuestBrand by The Harris Poll to capture brands that over-index with consumers within each region of the country: Northeast, Midwest, South, and West.

20 Brands Catching Gen Z’s Attention Right Now – AdAge-Harris Poll

A recent AdAge-Harris Poll uses QuestBrand data to rank the top 20 brands by quarter-over-quarter brand equity growth among Gen Z adults. The top five growth brands from Q2 to Q3 2024 are listed below. 

Get a sneak peek from the article: “In the midst of an election season yielding plenty of memeable moments and daily polling dumps, X (formerly Twitter) remains the place for Americans to get and engage with real-time information. The Olympics also provided a major boost in Q3, with millions more posts and billions more impressions than it’d otherwise accrue.” – Harris Poll co-CEO Will Johnson

Click here to check out all top 20 brands, and for a look at how these brands have successfully connected with Gen Z.