Snapchat Case Study

Snapchat Distances Itself From Social Media

Snapchat’s global campaign – “Less Social Media. More Snapchat.” highlights Snapchat’s ability to foster connection

On February 4th, 2024, Snapchat launched a global marketing campaign “Less Social Media. More Snapchat.” with a 60-second commercial that aired during the Grammy’s. One week later, they upped the ante, running a 30-second commercial during Super Bowl LVIII.

The campaign seeks to distance Snapchat from the social media giants. Instead, Snapchat positions itself as an app that connects loved ones through organic, unpolished, and temporary, messages or images.

Using data from QuestBrand by The Harris Poll, we examined the impact of Snapchat’s campaign on Gen Z consumers. Download our case study to learn more!