COVID Prompts Vehicles To Become Extension Of Homes and Offices

We recently surveyed ~1000 vehicle owners to assess the whether COVID has impacted the way they use their vehicles. Many are using their car as an extension to their home office as many are taking online meetings while parked. In addition, a fair amount of consumers are taking drives with no purpose since COVID as their vehicles seem to be providing some respite from homes possibly overcrowded with remote learners and workers as well as demanding child and pet care needs.

In terms of implications, automotive manufacturers and suppliers should look to features that enhance the in-vehicle experience as an extension of home and office and marketing and advertising should look to appeal to these use cases.