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The world is shifting. We help you understand it. Explore the cultural trends, consumer behaviors, and industry forces shaping what comes next.

Featured Articles

  • The Joy Rematch: How can sports leagues increase Gen Z’s joy?

    As consumer attention is pulled in a hundred different directions, every entertainment brand has the same aim: to capture viewers’…

  • Regaining Credibility in the GenAI Era

    Our 2026 Page-Harris Poll Confidence in Business Index helps leaders understand a shifting landscape.

  • Beyond the Bulb: Why Light is the New Language of Luxury Home Design

    Findings from The Harris Poll for Lutron Electronics

  • Super Bowl ads: What impact do celebrity appearances have on brand perception?

    What do Ben Stiller, Peyton Manning, Post Malone, and Sabrina Carpenter have in common?

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Article • 3 min Read

Insights from SXSW, Gen Z’s Evolving Relationship with TikTok, What Matters for Hispanic Voters in Texas, and Investor Tax Expectations

What's The Story behind the latest research? The Harris Poll helps you turn insights into strategic business impact.

Article • 3 min Read

The Watch Party is the New Dinner Party, Snail Mail is So Hot Right Now, and Wellness Travel is Booming

The latest trends in society and culture from The Harris Poll.

John Gerzema

Article • 2 min Read

Kids These Days: Phones, Freedom, and Friendship

The Harris Poll and researcher Jonathan Haidt asked kids one simple question: How do you actually want to spend your time?

Article • 3 min Read

She Blinded Me With Science! Rising Tariff Tensions and Tracking Gen Z Lives Post-High School

The latest trends in society and culture from The Harris Poll.

John Gerzema

Article • 1 min Read

Science Under Siege: The Battle Between Viral Misinformation and Shared Belief in the Value of Science

A new survey by The Harris Poll, commissioned by Bayer, explores where science and health misinformation is taking shape.

Article • 7 min Read

America's Past-Times? What social media trends reveal about baseball and hockey's popularities in Canada and the U.S.

The 2025 World Series pitting the Los Angeles Dodgers against the Toronto Blue Jays has been hailed by commentators as one of the greatest of all time. Coming off a disappointing 2024 season in which they missed the postseason, the Blue Jays’ underdog run captured the imagination of Canada, especially amidst a tense moment in […]

Jacob Raymond

Keep your finger on the pulse with the latest trends in business, culture, and more.



Article • 3 min Read

America's Past-times; Global English Skills; Parent Confidence Index; Gen Z Self-Taught Skills

Cross-border fandom, global communication barriers, workplace benefit revolutions, and the self-taught skills economy.

Article • 3 min Read

Is Time on TikTok’s Side?, AI Helps English Go Global, and Hispanic Voters Choose Issues Not Parties

The latest trends in society and culture from The Harris Poll.

John Gerzema

Article • 3 min Read

ATW: Sports Betting, GEO, and Affordable Healthcare

The latest trends in society and culture from The Harris Poll.

John Gerzema

Article • 3 min Read

Chinese Automakers in the US; Our Global Sports Insights; The Price of Play; Gen Z Dating; Opt-Out Economy

This newsletter provides a front row seat to The Harris Poll’s latest research, industry trends, and brand case studies.

Article • 3 min Read

Dating Apps Detox, Child Care Drives Productivity, and FOBO Fuels The Self-Taught Skills Boom

The latest trends in society and culture from The Harris Poll.

John Gerzema

Article • 4 min Read

America's Great Wealth Transfer: Young clients want human connection with their financial advisors

In little more than two decades, approximately $124 trillion in personal U.S. assets will transfer hands.

Melissa Schweizer
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