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Briefs, Case Studies, and News
Environment
Brief • 3 min Read
Fuel for on the go: Nature Valley gains momentum with young consumers
4 Gen Z Marketing Trends From 2023
The Incredible Connection Between Consumer Loyalty And Climate Responsibility
Harris Poll: Illinois has a ways to go to reach its goal of 1 million EVs on the road
Employees say corporate claims of ESG progress are baloney according to a new survey, and boards had better pay attention
Keep your finger on the pulse with the latest trends in business, culture, and more.
Brief • 2 min Read
A third of Americans report dreaming about climate change
Climate Change Is Changing How We Dream
Google's CSO Kate Brandt on How AI Can Accelerate Climate Action
The Cruise Industry Is On a Course For Climate Disaster
A new survey might be the first indication that economic woes are casting clouds over the push for climate action
What Brands Can Learn From Gen Z's Environmental Awakening
Global Executives Say Greenwashing Remains Rife
Harris Poll: Businesses are better at raising awareness of social issues than fixing them
5 Ways To Mitigate Greenwashing - And Greenhushing - Risks
Is this the future of Christmas trees?
Brief • 3 min Read
Why Hasn't The Secondhand Clothing Market Embraced Green Messaging?
Consumers want the consumer protections but not so keen about paying more for clean energy
The Legal Risks of Greenwashing Are Real
ESG Disclosures Can Be Uncomfortable (And That's Okay)
Great Lakes residents divided on who should lead on environmental issues, Harris Poll finds
How Nonprofits Can Build a Better Environmental Future for Young People
Cannabis Tourism Is Now A $17 Billion Industry - And It's Just Taking Off
Majority of shoppers want brand values to align with their own: survey
One-third of the largest US companies don't disclose any of their environmental impact
Worsening Allergy Seasons: Is Climate Change to Blame?
Earth Day Green Messaging: 3 Strategies to Guide Brands
Global executives suspect their own companies of "greenwashing"
First Look: Climate, environment shape Gen Z life decisions
68% of U.S. execs admit their companies are guilty of greenwashing
Brief • 4 min Read
Tech Industry and Climate Change Link Concerns Americans
Americans think tech companies are key to solving climate change
Brief • 1 min Read
Sustainable Brands: Harris Poll Socio-Cultural Trends
Exclusive poll: Amid COVID-19, Americans Don't Care About Climate Change Anymore