Americans Turn Focus to Saving Local Economies

Americans view of industries has increased positively since last wave (% who say their view is more positive since the start of the coronavirus pandemic) 

• Healthcare (65%), an increase of 3% since wave 5
• Retail (grocery) industries (53%), an increase of 5% since wave 5
• Technology (41%), an increase of  4% respectively since wave 5
• Pharmaceutical/drugs industries (40%), non-profits (38%), and manufacturing industries (37%) is more positive since the start of the coronavirus pandemic – an increase of 1%, 5% and 5% respectively since wave 5
• Retail (33%), entertainment (32%), media (29%), financial services (28%) and automotive industries (27%) is more positive since the start of the coronavirus pandemic – an increase of 3%, 7%, 3%, 4%, and 4% since wave 5
• Travel and hospitality industries (24%) and oil industries (24%) is more positive since the start of the coronavirus pandemic – an increase of 3% for each since wave 5
• Airlines (20%), and real estate industries (17%) is more positive since the start of the coronavirus pandemic – an increase of 2%, and 1% since wave 5

Americans continue to trust science over government; 

• Doctors and nurses – 92% (decrease of 1% since last wave)
• CDC – 86% (increase of 1% since last wave)
• Medical journals – 84% (decrease of 3% since last wave)
• Their local government – 78% (increase of 2% since last wave)
• Friends and family – 77% (increase of 1% since last wave)
• Local media – 77% (increase of 8% since last wave)
• Their governor – 76%
• Government PSAs/website – 71%
• National media – 65% (increase of 5% since last wave)
• The White House/President – 54% (increase of 1% since last wave)
• Social media – 40% (increase of 5% since last wave)
• Chinese President, Xi Jinping – 21% (decrease of 2% since last wave)

Corporate Reputation 

A strong majority of Americans say that their opinion would improve if they did the following:

• Donates money, supplies or employee’s time to aid relief in communities (88%), 
• Allows customers to forgo payments for up to 6 months or offers lower interest rates or other programs (88%) 
• Shifts production to make equipment or supplies necessary to fight the pandemic (88%) 
• Company executives forgoes salaries, bonuses or other compensation (83%) 

Methodology: This survey (Wave 7) was fielded online among a nationally representative sample of 2,013 U.S adults from April 11 – 13, 2020. Wave 6 was fielded online among a nationally representative sample of 1,993 U.S adults from April 3 – 5, 2020. Wave 5 was fielded online among a nationally representative sample of 2,016 U.S adults from March 28 – 30, 2020. Wave 4 was fielded online among a nationally representative sample of 2,023 U.S adults from March 21-22, 2020. Wave 3 of the survey was fielded online among a nationally representative sample of 2,019 U.S adults from March 17-18, 2020. Wave 2 of the survey was fielded online among a nationally representative sample of 2,050 U.S adults from March14-15, 2020. Wave 1 of this survey was fielded online among a nationally representative sample of 2,019 U.S adults from March 05 – 09, 2020.

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