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Platforms & Brands
How can brands successfully navigate TikTok, the Metaverse, and the expanding tech environment?
Tech Platforms are Influencing Consumers More than Ever
And brands must effectively engage on trending platforms to grow consumer awareness and loyalty.
Learn how consumers respond to brand initiatives on popular tech platforms, and how to adapt marketing strategies to these ever-evolving social media services. How and where brands interact with key consumer segments matters for presenting an authentic voice, and for building positive brand equity.
The Next Frontier: Striking Gold on TikTok
What was once a niche platform with a narrow audience is now one of the fastest-growing social media platform in the world, and brands are beginning to see the goldmine of opportunities for engaging with customers.
This report will help guide brands and marketers to navigate the nuances of TikTok and connect with its core users.
A Marketer’s Guide to the Metaverse Consumer
For most Americans, “metaverse” is still an ambiguous and complex term, one that means everything and nothing is largely conveyed via marketing hype.
This report will help marketers learn about six metaverse marketing consumer segments.
Brief • 1 min Read
Ocean Spray TikTok Spotlight
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Chipotle TikTok Spotlight
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McDonald's TikTok Spotlight
Brief • 4 min Read
Businesses Anticipate Significant Increase in Social Media Investments as it Becomes Essential for Long-Term Success
In The News
Facebook Users Unlikely To Delete App But Want Brands To Pull Ads, Poll Finds
In The News
Everything You Need To Know About TikTok Advertising
In The News
TikTok Tactics: What to Know About Reaching Audiences on the Social Media Platform
In The News
Facebook's booming business, sinking reptuation
In The News
Inside the Race for Brands' TikTok Ad Dollars
Case Study • 1 min Read
PrettyLittleThing Case Study: Influencer Campaigns
Brief • 4 min Read
What Is Social Listening And How To Use It
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Zoom Parenting and The Rise of Permissibility
In The News
Floyd Mayweather vs. Logan Paul showcases boxing's alternative universe
In The News
Marketing Brew Good tipper
Brief • 4 min Read
Americans Are Interested in AR, VR, and the Metaverse
In The News
Wall Street hopes young people will drive a metaverse boom - but only 38% of Gen Zs think it's the next big thing
In The News