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Streaming Sports:

Harnessing the Power of Fandom

To illustrate the value of brand tracking, we evaluated how Amazon Prime Video’s purchase to stream the NFL’s Thursday Night Football (TNF) impacted their brand equity. Was their multi-billion dollar investment worth the price tag? Download our brand tracking case study to find out!

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Catherine Edwards

Senior Marketing and Content Strategist

Brand TrackingEntertainmentSportsTV / Streaming
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