Clorox’s Success In Hardship:

A Classic American Brand Pulls Through When Times Get Tough

To illustrate the value of brand tracking, we analyzed Clorox’s growth in brand equity during the pandemic, from 2020 to 2022. In this case study, we see how Clorox’s commitment to Americans during uncertainty wins consumer trust (and dollars). How did Clorox successfully navigate the unprecedented pandemic? Download our brand tracking case study to find out!