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Briefs, Case Studies, and News
Social Media
Keep your finger on the pulse with the latest trends in business, culture, and more.
Social media warning labels may help healthier online use 'go viral'
Opinion | Gen Z Has Regrets
Brief • 2 min Read
Fashion Nova: This fast fashion giant could teach a class on social media marketing
Brief • 4 min Read
What Gen Z thinks about its social media and smartphone usage
Brief • 2 min Read
Subway: The sandwich chain turns heads with the release of a footlong cookie
What Elmo - and his human friends - learned by asking Americans about their mental health
The Numbers Don't Lie. Get Off Your Phone | Opinion
Brief • 4 min Read
Screen Time Dilemma: When Should Kids Get Their First Smartphone?
Opinion Letters | Should Social Media Come With Warning Labels?
Brief • 4 min Read
How Americans assess the impact of smartphones and social media on their health
Brief • 2 min Read
Instagram users more often endorse the platform following political content limits
TikTok Ban Threat - What Gen Z, Millennials, Gen X And Boomers Really Think Of The App
Brief • 2 min Read
Pinterest is not just for the Millennials, Gen Z is moving in
Brief • 2 min Read
The Israel-Hamas war shifted how TikTok users think about the platform
Opinion | The Supreme Court and social media content restrictions
Brief • 2 min Read
Do Americans trust where they get their information?
Exclusive data: Holiday shoppers are looking for a bigger variety of gifts for more people in more places
20 Brands Catching Gen Z's Attention Right Now
The Twitter Rebrand - 3 Demographic Trends Marketers Should Know
Twitter Users Don't Want To Call It X - Inside The Platform's Marketing Challenge
Brief • 2 min Read
Barbie makes a splash with consumers this summer
Why C-suite execs need to stay ahead of the news cycle
New Research Shows Social Media Is The Driving Force For Business Intelligence Among Most Organizations
Brief • 3 min Read
How does your generation view social media platforms?
These are the 7 most hated brands in America - Elon Musk's Twitter is No. 4
Brief • 3 min Read
New research reveals business leaders agree continued investment in social media is critical for long-term success, driven by social data’s growing value in business intelligence
In Survey, Half of U.S. Parents Believe Social Media Is Harming Their Children
20 Brands That Are Gaining Popularity With Gen Z
The Importance Of Brand Management In The World Of E-Commerce
What Memorable Things Did You Learn in 2022?
Survey Said: Ten Polls That Generated The Most Interest In 2022
How much are you willing to spend on the creators you love?
Don't Overreact to Musk's Changes, Twitter Advertising Still Worth It
Twitter and TikTok get all the attention. Polling shows few US adults use them.
Americans Say They Feel Pretty Good - at Least compared to the Country as a Whole
Twitter Turmoil Poses Risks to the Company's Brand
Half of Twitter users wouldn't pay to use the site, survey shows
20 Brands Getting Gen Z Attention Right Now
Inside Influencer Storefronts And How They're Driving Sales For Brands
Twitter Users Support The Platform And Ads Amid Elon Musk Battle
Brief • 2 min Read
Are Location Sharing Features More Than a Convenient Tool?
Brief • 2 min Read
Elon Musk Is Holding Strong in the Court of Public Opinion
20 Brands Gaining Gen Z Attention Right Now
Case Study • 1 min Read
Instagram Case Study
Brief • 3 min Read
TikTok: A giant among the social media giants
TikTok and Meta vie for user engagement and brand growth.
Personal Branding 101: 3 Keys To Becoming A Social Media Strategist
20 Brands Gaining Gen Z Love Early in 2022
Here's why most Americans support Elon Musks's Twitter deal, according to The Harris Poll
Brief • 1 min Read
Diversity and Inclusion in the Metaverse
Top Rank Exec: Boxing Making Huge Comeback With Younger Audiences
Facebook Users Unlikely To Delete App But Want Brands To Pull Ads, Poll Finds
Case Study • 1 min Read
PrettyLittleThing Case Study: Influencer Campaigns
Everything You Need To Know About TikTok Advertising
Floyd Mayweather vs. Logan Paul showcases boxing's alternative universe
TikTok Tactics: What to Know About Reaching Audiences on the Social Media Platform
Brief •
The Social Media Brandscape
Brief • 1 min Read
Ocean Spray TikTok Spotlight
Brief •
Chipotle TikTok Spotlight
Brief •
McDonald's TikTok Spotlight
Marketing Brew Good tipper
Brief • 4 min Read
Businesses Anticipate Significant Increase in Social Media Investments as it Becomes Essential for Long-Term Success
Nearly all business executives (91%) anticipate their company’s social media budget will increase over the next three years; and 62% of consumers note businesses that do not have a strong social presence will not succeed in the long run
Exclusive poll: Both parties blame social media for Capitol siege
Facebook's booming business, sinking reptuation
Brands Need To Embrace Social Change: Here's Why
Hate speech, violent threats, conspiracy theories: Is tech doing enough after Capitol attack? Depends on who you ask
Twitter's Trump ban after Capitol attack supported by most Americans, but not most Republicans, Harris Poll says
Twitter To Take Down False Claims About Covid-19 Vaccines
Survey: Americans think Big Tech isn't so bad after all
Exclusive: Most Americans don't trust social media on COVID-19 vaccine info
Brief • 4 min Read
What Is Social Listening And How To Use It
Why do people share political memes? It's not always about changing anyone's point of view
Survey finds more than half of all Americans back potential ban on TikTok
Scoop: Trump's TikTok order threatens plans for 10,000 U.S. jobs
Opinion: If Facebook Doesn't Move Fast, It May Break Its Most Valuable Asset - Its Brand
Brief •