Briefs, Case Studies, and News

Social Impact



Keep your finger on the pulse with the latest trends in business, culture, and more.



Brief 3 min Read

U.S. Flyers Are Shaken, but Will Make It Through Turbulence

Companies rush to define DEI

Op-ed: Elon Musk is wrong. DEI needs to remain front and center in 2024

4 Gen Z Marketing Trends From 2023

Brief 1 min Read

Chicagoans Support A Multifaceted Approach to Public Safety

Brief 4 min Read

New Connection Index suggests Americans closer together than they seem

Let's (not) keep it professional

Biden's Commerce Chief Walks a Tightrope in China

Opinion | Joe Biden: We must keep marching toward Dr. King's dream

Brief 3 min Read

How Parents View Their Children's Mental Health

Brands, you're doing Pride allyship wrong

Brief 3 min Read

LGBTQ community finds connection through online dating apps

Corporate America's commitment to Pride Month under scrutiny

What Brands Can Learn From Gen Z's Environmental Awakening

Harris Poll: Businesses are better at raising awareness of social issues than fixing them

Brief 6 min Read

State of Inequity 2023: Envisioning a Post-Pandemic Workplace

Women of color are leaving the workforce and vanishing from unemployment statistics

Brief 3 min Read

What's Missing in the Conversation About Generative AI and Jobs

42% of Americans say it’s up to local government to fix homelessness. Can they? [Grid/Harris Poll]

U.S. News - Harris Poll: For People of Color, Economic Concerns Get Personal

Americans Say They Feel Pretty Good - at Least compared to the Country as a Whole

LGBT Representation in Ads Has Grown, but Many Consumers Find It Inauthentic

Three Tips For Companies When Weighing In On Social Issues

Poll: Black Americans are most likely to expect election violence this November - and it's compelling them to vote

The economy is changing - and so is philanthropy

As The World Works On Itself, Black Culture Keeps It Pushing

Black And Hispanic Americans Are More Likely To Be Struggling With Mental Health. Here's What Employers And Communities Can Do

Workplace mental health benefits can reduce sick days, increase productivity - and even provide savings for employees

Corporate purpose is more meaningful to employees during the pandemic: Research

Parents aren't all right

For(bes) The Culture Newsletter: Honoring George Floyd By Spotlighting Black Voices

We Asked Black Americans: How Safe Do You Feel After George Floyd's Murder? Here Are Their Answers

Despite Post-Floyd Era Promises, Limited Gains in Racial Equity

Actually, Americans do want to hear what brands have to say about reproductive rights

Brief 7 min Read

Americans Divided on Role Brands Should Play in Reproductive Rights

Majority of shoppers want brand values to align with their own: survey

First Look: Climate, environment shape Gen Z life decisions

68% of U.S. execs admit their companies are guilty of greenwashing

BIPOC employees still feel the impacts of racial inequality and better policies may be needed

Brief 1 min Read

Diversity and Inclusion in the Metaverse

Brief 4 min Read

Education and Income, Not Ideology, Drive Concern For Global Refugee Crisis

Refugees around the world need our help, but Americans don't see them all the same way

Views on inequity in the workplace

Brief 21 min Read

Hue x Harris Poll: State of Inequity Report 2022

Anti-union stances can affect brand sentiment, study shows

Invest in neighborhoods to jump-start pandemic recovery

Brief 19 min Read

Redefining Health and Wealth Inequities in Chicago

The MacArthur Foundation and The Harris Poll teamed up to understand how Chicagoans' perspectives on health and wealth inequities have changed at the end of 2021.

Brief 3 min Read

Reframing Public Safety Reform to Find Common Ground

Brief 14 min Read

Reimagining Public Safety in Chicago: 6 Months Later

The Harris Poll and the MacArthur Foundation team up to understand how Chicago residents' perspectives on public safety have changed as 2021 draws to a close.

Brief 2 min Read

The economics of entertainment: More investment in nightlife could help Chicago attract residents and businesses

Brief 3 min Read

Now is the time to address economic inequity

Brief 13 min Read

Addressing Chicago’s Economic Inequity

Chicagoan perceptions provide a window into wealth distribution and economic inequity in the area.

Inside Denny's Decades-Long DEI Journey

20 years later, the 9/11 attacks are still seen as the biggest news event of the last half-century

Americans pick convenience over sustainability on e-commerce

Exclusive: Most Americans favor faster shipping over shopping sustainably

Brief 2 min Read

The Harris Poll: Reimagining Public Safety in Chicago

Brief 9 min Read

Reimagining Chicago’s Public Safety

Chicago residents want to see changes to the laws, systems, and organizations that can reduce gun violence and amend police-resident relations.

Brief

Earth Day Campaigns See Biggest Impact With Younger Consumers

Brief 11 min Read

A State of Inequity: Employees of color feel unsafe, unheard, and undervalued

As companies try to implement diversity and inclusion initiatives, employees of color continue to struggle with systemic challenges while fighting for equitable treatment and access to opportunity.

The Harris Poll: Redefining Health and Wealth Inequities in Chicago

Brief 3 min Read

Americans Agree: It’s time to raise the minimum wage

Brief 11 min Read

The Future of Cities: A suburban state of mind

Though they do not live in the hearts of their cities, suburban residents reveal that America's recovery from the pandemic is still dependent on the well-being of cities.

Brief 12 min Read

The Future of Cities: Exploring the Exurbs

Though they live farther away from city center, exurbanites reveal America's post-pandemic recovery is still dependent on the well-being of large cities.

Brief 6 min Read

The Future of Cities: Transforming Transportation

For those living in America's biggest cities, transportation represents a problem but also a potential solution to environmental concerns.

Brief 12 min Read

The Future of Cities: Phoenix

City living is still popular in Phoenix, but wavering faith in city leadership may signal an uncertain future.

Brief 10 min Read

The Future of Cities: Philadelphia

In the City of Brotherly Love, big city living still holds value.

Brief 8 min Read

Cities are Not Going Away According to Urban Dwellers

The pandemic may have cause a suburban migration, but most urban dwellers are staying put.

Brief 9 min Read

The Future of Cities: Houston

Although satisfied with current local leadership, like those in other major metros, Houston residents still want to see progress in their city.

Brief 10 min Read

The Future of Cities: Los Angeles

The pandemic has given the City of Angels a less than heavenly time, but the future appears promising.

Brief 9 min Read

The Future of Cities: Chicago

The pandemic added to the Windy City's problems, but residents still believe local initiatives can turn things around.

Brief 8 min Read

The Future of Cities: New York City

As far as New Yorkers are concerned, their city is definitely not dead.

Brief 9 min Read

The Future of Cities: The role of local government

A pandemic coupled with new leadership across the country means the fate of urban areas is now a primary concern for lawmakers and residents alike.

Brief 10 min Read

The Future of Cities: Race and city living

With the COVID-19 pandemic, it’s clear that life in the city differs significantly by race.

Brands Need To Embrace Social Change: Here's Why

Religious nonprofits scramble to get enough donations to match the surge in community needs

STAT-Harris Poll: The share of Americans interested in getting Covid-19 vaccine as soon as possible is dropping

The Listening Project: Global Priorities According to Global Citizens

Talking politics at work

Opening Plenary: Meeting the Moment

Coronavirus Has Exposed Global Leadership Crisis, Milken Says

Brief 1 min Read

Sustainable Brands: Harris Poll Socio-Cultural Trends

Americans are Calling on the C-Suite to Take a Stronger Stance on Racial Inequality. Here's Exactly What They Want Execs to Do, According to a Survey of 2,000 People

Brief 2 min Read

Americans to Companies: “Do More For Society”

NFL's Goodell: I "encourage" teams to sign Colin Kaepernick

GLAAD Harris Poll Study Shows Decline in LGBTQ Acceptance Among Millennials

Brief 1 min Read

New Research From NARAL & The Harris Poll Suggests Companies Should Stand Up For Women’s Reproductive Freedom

We Honor Martin Luther King Jr. Not for His Victories but for His Vision

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