Brief • 7 min Read
Analysis and Insights on Consumer Sustainability Intentions & Actions
The Latest Insights
A 2020 preamble: Protecting people, the planet, and resources feels different today
A disruption becomes a recalibration?
Some Americans have strong intentions to live sustainably, but for most it’s a “sometimes” pursuit
Our actions reveal well-worn paths to some sustainable behaviors, less to others
Of note, the frequency of undertaking sustainable actions isn’t that different for conservatives vs. liberals (56% vs. 62% on average, respectively).
Many ‘non-intenders’ nevertheless behave sustainably. So, motivations vary
Main Street sees the interconnectedness of the environmental and the social.
And, 76% believe that solving environmental issues will require solving social issues (and vice versa).
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