Analysis and Insights on Consumer Sustainability Intentions & Actions


The Latest Insights

A 2020 preamble: Protecting people, the planet, and resources feels different today

2020 preamble

A disruption becomes a recalibration?

Disruption graph

Some Americans have strong intentions to live sustainably, but for most it’s a “sometimes” pursuit

Intentions graph

Our actions reveal well-worn paths to some sustainable behaviors, less to others

Of note, the frequency of undertaking sustainable actions isn’t that different for conservatives vs. liberals (56% vs. 62% on average, respectively).

SocioCultural Trend Graph

Many ‘non-intenders’ nevertheless behave sustainably. So, motivations vary

Nonintenders graph

Main Street sees the interconnectedness of the environmental and the social.

And, 76% believe that solving environmental issues will require solving social issues (and vice versa).

Environment and social graph

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