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Briefs, Case Studies, and News
Marketing
Case Study • 1 min Read
Pepsi Case Study
20 Brands Catching Gen Z's Attention Right Now
Brief • 1 min Read
Marketing win: Red Bull connects their brand name with the sports we love
The Twitter Rebrand - 3 Demographic Trends Marketers Should Know
Twitter Users Don't Want To Call It X - Inside The Platform's Marketing Challenge
Keep your finger on the pulse with the latest trends in business, culture, and more.
Brief • 2 min Read
Barbie makes a splash with consumers this summer
Fall Fashion Marketing - How Consumers Prioritize Price And Quality Over Social Responsibility
Case Study • 1 min Read
Hilton Case Study
Brief • 2 min Read
Hotels.com benefits from post-COVID travel surge
20 Brands Catching Gen Z's Attention Right Now
Self-Care Marketing - 3 Ways Brands Can Reduce Stress And Improve Mental Health
Brief • 5 min Read
It’s Time to Rethink Super Bowl Advertising
Generative AI - How Marketers Should Navigate Consumer Distrust
The Power Of Three: Why Advertisers, Publishers And Audiences Need To Connect
Most Consumers Want To See Festive, Not Deal-Driven, Holiday Ads
LGBT Representation in Ads Has Grown, but Many Consumers Find It Inauthentic
20 Brands Getting Gen Z Attention Right Now
How Marketers Can Win This Holiday Season
Limited-Time Offer Marketing - What Brands Need To Do This Fall
How Brands Should Navigate the Minefield of Political Pitfalls This Summer
Brief • 3 min Read
The Future of Marketing With NFTs
Brief • 2 min Read
Decades after launch, Smartwater remains fresh with young consumers
Brief • 2 min Read
Will Uniform Sponsorship Deals Hit a Home Run?
Why The Future Of Purpose-Driven Marketing Is AT 'The Edge'
The biggest rebrands of the decade have this visionary designer in common
What Consumers Think of New Mother's Day Marketing Tactics, Including Opt-Out Options
Three Marketing Strategies To Help You Push Value Rather Than Sales
5 Ways Marketers Should Prepare for the Roaring 2020s
Brief • 4 min Read
Businesses Anticipate Significant Increase in Social Media Investments as it Becomes Essential for Long-Term Success
Nearly all business executives (91%) anticipate their company’s social media budget will increase over the next three years; and 62% of consumers note businesses that do not have a strong social presence will not succeed in the long run
No More Taboos: Why Brands are Telling the Unvarnished Truth About Bodily Functions
Brief • 3 min Read
The Harris Poll Announces This Year’s Brands of the Year
The Harris Poll’s 33rd annual EquiTrend Study reveals the strongest brands across the media, travel, financial, automotive, entertainment, retail, restaurant, technology, household, and nonprofit industries, based on consumer response.
Brief • 2 min Read
Marketing Needs New Tools, ASAP:
Introducing the Ad Sustainability Awareness Platform (ASAP)
Brief • 4 min Read
Consumers Expect Brands to Play a Key Role in Economic and Social Recovery, According to Brownstein Report
Agency Identifies 4 Key Drivers to Brand Longevity in National Harris Poll Survey
Addressing Consumers Across a New Customer Journey
Brand Endorsement Potential of Meghan Markle and Prince Harry Revealed in New Poll
Beyond California, Wine Marketers Need to Think Local and Work Together
Rise of Buy Now, Pay Later Brands Sparks New Lending Industry Marketing Battle
Brief • 2 min Read
McDonald’s vs. Burger King: Which new packaging wins out with consumers?
Aunt Jemima's Name Change Gains Wide Awareness But Questionable Impact on Sales, According to New Poll
What Springsteen's DWI Arrest Means for Jeep's Marketing
Brands Want to Replace Racial Stereotypes on Packages. Not All Customers Agree
Gillette's Ad Angered Old Customers in Pursuit of New Ones