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Briefs, Case Studies, and News
Gen Z
Brief • 2 min Read
Kraft Heinz: A childhood classic remains a Gen Z favorite
Gen Z say they need the highest salary of all generations to feel 'financially healthy.' Here's what Americans think they need at every age
20 Brands Gaining Gen Z Attention Right Now
Gen Z, millennials feel they'll never be able to afford what they want in life
Brief • 2 min Read
Electronic Arts Grows in Gen Z’s Estimation
Keep your finger on the pulse with the latest trends in business, culture, and more.
Brief • 2 min Read
Conscientious meal-kit brands score highly with Gen Z
Brief • 2 min Read
Decades after launch, Smartwater remains fresh with young consumers
Case Study • 1 min Read
Instagram Case Study
Brief • 3 min Read
Hyundai Captures Gen Z's Interest Through the Metaverse
Brief • 2 min Read