Briefs, Case Studies, and News


Keep your finger on the pulse with the latest trends in business, culture, and more.

America embraces prenups: 50% of adults open to signing

Nearly Half of All Young Adults Live With Mom and Dad - and They Like It

Brief 3 min Read

How Parents View Their Children's Mental Health

America is suffering a childhood character crisis

We are in a loneliness epidemic. Where you live can make a difference for your health and happiness

American Women Need More Maternity Leave, Access to Pregnancy Care: Poll

Love And Money: Should You Protect Your Assets Before Marriage?

Return to the office is shoving moms out of the workforce - again

In Survey, Half of U.S. Parents Believe Social Media Is Harming Their Children

STAT-Harris Poll: Most Americans are worried about RSV

Brief 3 min Read

Modern Fertility empowers women to understand their reproductive health

Americans don't assume moms will stay home with their kids, but the gender pay gap, motherhood penalty, and childcare crisis makes it hard for them to keep working

Working Parents' Behavior Driven By Looming 2023 Recession

TheSkimm's New 'State Of Women' Report Reveals A Majority Are Done Letting Society Dictate Their Role

37% of American Women Consume Cannabis, But Most Keep It A Secret From Parents, Children, Coworkers, Study Says

The unsung heroes of the American economy: Grandmothers

Brief 4 min Read

Are grandmothers who provide childcare key in driving the US economy?

The high price of being single: 'It's all on one person'

Exclusive: Babysitting rates surged nearly 10% last year

Childcare is so expensive that educated women are dropping out of the workforce because they refuse to put more than 25% of their paycheck toward the cost

71 of Our Favorite Facts of 2022

Nostalgia is a great holiday gift for yourself, others

Sometimes the best gift is letting employees avoid the holidays

Digital or mail? Here's how Americans prefer to send their holiday and Christmas cards

COVID-19 Is Still Upending Holiday Plans - and Inspiring Some Families to Make New Ones

No kids, no problem - millennials break from tradition and embrace being child-free

The real story behind America's population bomb: Adults want their independence

Brief 1 min Read

The Harris Poll x Smile Train: What Makes Us Smile?

The best workplaces support women who are caring for both children and aging parents - and that pays dividends in loyalty

The American dream is broken. The best hometowns for raising a family could offer solutions

5 ways parents can help protect their kids' mental health at college

Prenups Aren't Just For Rich People Anymore

Brief 1 min Read

More Couples Are Signing Prenups Before Saying "I Do"

Actually, Americans are feeling better than you think this winter

25-30% of Americans say they'll ignore Thanksgiving warning

16 ways to throw together a smaller, no-fuss Thanksgiving dinner at the last minute

Butterball's Turkey Talk-Line Is Ready for an Unusual Thanksgiving

Virtual classes? In person? Turns out, most parents just want school canceled until spring

Exclusive: 16% of parents haven't vaccinated their kids due to COVID-19

Masks, Gloves and Disinfectants Top Back-To-School Shopping Lists

79% of New Yorkers Open to Homeschooling After Coronavirus, Poll Finds

Has Covid Brought an End to Helicopter Parenting?

School's Out. Parental Burnout Isn't Going Away.

We do not want to return to a time when parents had to worry their infant could die of meningitis': Some kids still await routine vaccinations during COVID


Only 1 in 4 parents strongly agree their child has enough opportunities to write to be prepared for college

Most parents reveal they want more objective feedback on their child’s writing

This is the age when it becomes embarrassing to live with your parents

Keep your finger on the pulse.

Subscribe to our newsletter for the latest trends in business, culture, and more.