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Briefs, Case Studies, and News
Family
How Estrangement Has Become an Epidemic in America
Letters to the Editor: The grim data on family estrangement because of politics
Politics and family feel more fraught this Thanksgiving. Data shows they are. | Opinion
Brief • 3 min Read
Chicagoans consider the city's unique holiday appeal
Brief • 3 min Read
Nearing holiday season, Americans weigh family estrangement
Keep your finger on the pulse with the latest trends in business, culture, and more.
The American Dream failed millennials and Gen Zers - even DINKS earning over $100,000 say they can't afford kids
Brief • 3 min Read
2024 Happiness Index and the importance of friendship
Bridging The Character Gap: New Research Makes The Case For Growing Up With Golf
What Elmo - and his human friends - learned by asking Americans about their mental health
Back-to-School Shopping - Why Retailers Should Embrace The Secondhand Market
Gen Z: Many stuck in 'parent trap,' needing financial help from Mom and Dad, survey finds
Axios Vibes: Gen Z, millennials' spending habits fuel dependence on 'Bank of Mom and Dad'
Brief • 3 min Read
Examining evolving sentiment on dual career households in the United States
Exclusive data: Holiday shoppers are looking for a bigger variety of gifts for more people in more places
The numbers don't lie: Americans are right to feel thankful this time of year
Harris Poll: Chicago is the epicenter of the youth mental health crisis
Floridians say "I do" to prenups
America embraces prenups: 50% of adults open to signing
Nearly Half of All Young Adults Live With Mom and Dad - and They Like It
Brief • 3 min Read
How Parents View Their Children's Mental Health
America is suffering a childhood character crisis
We are in a loneliness epidemic. Where you live can make a difference for your health and happiness
American Women Need More Maternity Leave, Access to Pregnancy Care: Poll
Love And Money: Should You Protect Your Assets Before Marriage?
Return to the office is shoving moms out of the workforce - again
In Survey, Half of U.S. Parents Believe Social Media Is Harming Their Children
STAT-Harris Poll: Most Americans are worried about RSV
Brief • 3 min Read
Modern Fertility empowers women to understand their reproductive health
Americans don't assume moms will stay home with their kids, but the gender pay gap, motherhood penalty, and childcare crisis makes it hard for them to keep working
Working Parents' Behavior Driven By Looming 2023 Recession
TheSkimm's New 'State Of Women' Report Reveals A Majority Are Done Letting Society Dictate Their Role
37% of American Women Consume Cannabis, But Most Keep It A Secret From Parents, Children, Coworkers, Study Says
The unsung heroes of the American economy: Grandmothers
Brief • 4 min Read
Are grandmothers who provide childcare key in driving the US economy?
The high price of being single: 'It's all on one person'
Exclusive: Babysitting rates surged nearly 10% last year
Childcare is so expensive that educated women are dropping out of the workforce because they refuse to put more than 25% of their paycheck toward the cost
71 of Our Favorite Facts of 2022
Nostalgia is a great holiday gift for yourself, others
Sometimes the best gift is letting employees avoid the holidays
Digital or mail? Here's how Americans prefer to send their holiday and Christmas cards
COVID-19 Is Still Upending Holiday Plans - and Inspiring Some Families to Make New Ones
No kids, no problem - millennials break from tradition and embrace being child-free
The real story behind America's population bomb: Adults want their independence
Brief • 1 min Read
The Harris Poll x Smile Train: What Makes Us Smile?
The best workplaces support women who are caring for both children and aging parents - and that pays dividends in loyalty
The American dream is broken. The best hometowns for raising a family could offer solutions
5 ways parents can help protect their kids' mental health at college
Prenups Aren't Just For Rich People Anymore
Brief • 1 min Read
More Couples Are Signing Prenups Before Saying "I Do"
Actually, Americans are feeling better than you think this winter
25-30% of Americans say they'll ignore Thanksgiving warning
16 ways to throw together a smaller, no-fuss Thanksgiving dinner at the last minute
Butterball's Turkey Talk-Line Is Ready for an Unusual Thanksgiving
Virtual classes? In person? Turns out, most parents just want school canceled until spring
Exclusive: 16% of parents haven't vaccinated their kids due to COVID-19
Masks, Gloves and Disinfectants Top Back-To-School Shopping Lists
79% of New Yorkers Open to Homeschooling After Coronavirus, Poll Finds
Has Covid Brought an End to Helicopter Parenting?
School's Out. Parental Burnout Isn't Going Away.
We do not want to return to a time when parents had to worry their infant could die of meningitis': Some kids still await routine vaccinations during COVID
Brief •
Only 1 in 4 parents strongly agree their child has enough opportunities to write to be prepared for college
Most parents reveal they want more objective feedback on their child’s writing