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Briefs, Case Studies, and News
Consumer Spending
Gas prices, inflation, make some want to work from home even as offices call workers back
Inflation Is Recasting Americans' Relationship With Money - and Each Other
Brief • 1 min Read
The NFT Consumer
20 Brands Getting Gen Z's Attention (And Dollars)
A new poll shows more consumers are thinking about trading crypto
Keep your finger on the pulse with the latest trends in business, culture, and more.
Most Consumers Worry The Metaverse May Lead Them To Lose Touch With Reality
Brief • 5 min Read
"The Future Majority" and How it will Reshape Brand Loyalty
Anti-union stances can affect brand sentiment, study shows
Brief • 4 min Read
With COVID in decline, in-store shopping is on the rise
With the light at the end of the tunnel shining a little brighter, American consumers intend to return back to many of their pre-pandemic shopping habits -- including shopping in stores.
Brief • 1 min Read
The Harris Poll: The Great Awakening: Twelve Trends in Twelve Months for Marketers
Marijuana Is Replacing Alcohol For Nearly Half Of Cannabis Consumers During The Pandemic
The State of Data, December 2020
Parents Feeling Guilty About Covid Ignites Boom In Toy Sales
Hotel Bookings Spike on Positive Vaccine News
COVID-19 is not the only thing keeping Americans out of movie theaters
Americans will turn to booze, junk food to cope with election stress: poll
Black-Owned Businesses Hope The Summer Boom Doesn't Fade
The ugly truth about tipping waitstaff during Covid-19
Case Study • 2 min Read
2020 Holiday Shopping Report
Americans Are Noticing More Out-Of-Home Ads Since The Lockdowns, Study Finds
More than half of US consumers expect to spend as much as or more than they did in the past holiday seasons
How the Boost in Home Improvement Might Benefit the Packaged-Food Industry
Study Shows Americans Still Love Their Big-Name CPG Brands