Brief • 6 min Read
The Digital Economy
As we become ever more wired, how do consumers feel about technology’s expanding presence in culture?
Consumer Behavior Shifts as Life Moves Online
As each year ticks by, we increasingly turn to technology to help us connect, increase productivity, and feel better. But does it work?
More Americans are working from home than ever before, and engaging in online workout classes, virtual doctor appointments, Zoom calls with absent family members, and more. Beyond being a practical necessity, are these new behaviors actually making us feel better or more connected?
Download our reports below to discover how changing digital consumer trends may impact your brand’s future.
The Future is in The Cloud: Cloud Providers Respond to Surging Demand
Cloud-based digital technology has impacted everything in society, bringing marked changes to consumer behavior across the board.
Learn how the Internet has become the next ‘essential utility’ for consumers and businesses and what this means for all Americans.
Connection, Abridged: How Can Brands Adapt to a ‘New Normal’?
During the pandemic we turned to technology to help us connect, get more done, and feel better. But does it work?
Within the report, we evaluate the benefits and shortfalls of technology-based living. Learn how brands can use these insights to create more meaningful consumer experiences going forward.
Life After the Pandemic Vol. 1: Evaluating 15 Cultural Trends
The Harris Poll evaluated the future of 15 COVID-19 cultural trends to help companies determine how to best pivot their brand strategies during and after the pandemic.
Within the report, we evaluated shifting paradigms, life at home, shopping behaviors, and how consumers are using screens. Which trends should your brand react to, and which will fade with time?
Life After the Pandemic Vol. 2: The Cultural Disruptors
The coronavirus pandemic has had widespread impact on our actions and our attitudes, but which trends will stick and which matter for your brand?
In this report, The Harris Poll evaluated 8 emerging trends seen in the COVID-19 pandemic to determine which will endure as permanent cultural disruptors.
Digital Economy Insights
Brief • 3 min Read
Business Process Automation to Thrive in the Post-COVID World
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Telehealth: The Coming 'New Normal' for Healthcare, Part 2
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Playing the Long Game: A Look at COVID-19 Responses and Consumer Sentiment
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The New Runner Experience
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The New (Non-Streaming) Services Subscriber Base: Will They Stick Around?
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Life After The Pandemic Vol. 2: The Cultural Disrupters
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Telehealth: The Coming 'New Normal' for Healthcare
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During COVID-19, How Much More Will You Pay To Get What You Want?
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The 'New Premium' in a post-pandemic world
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When crowds are forbidden, does a virtual alternative for sports have legs?
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