Case Study • 1 min Read
Much of the reduction in air pollution is attributed to global ‘stay at home’ orders. This trend may continue as 84% of American’s agree that ‘if work is able to be done remotely employers should not require their employees to return to the office until COVID-19 is no longer a threat.”*
Cv19 has also brought to life the cultural narrative related to women in leadership –specifically highlighting female heads of state as having had some of the most effective Cv19 responses.
Feminine values in leadership have been on the rise for some time –as highlighted in The Athena Doctrine (authored by The Harris Poll CEO John Gerzema and Michael D’Antonio) –but the pandemic has increasingly made this front page news (think Angela Merkel, Jacinda Ardern, and Tsai Ing-wen). 38% of American women, and 32% of men believe that a rise of women leadership will continue into the future.
The past two months have also heightened American’s awareness of the supply chain required to provide day-to-day items –and the fragility of that supply chain. As toilet paper flies off the shelves, and now with a meat shortage looming, many are for the first time realizing just how many steps go into getting groceries to the local market, and how optimized that supply chain is to serve the ‘old normal’. The pandemic has made us much more aware –and many are worried. Eight in 10 Americans (80%) are aware of potential shortages of meat and half (50%) are stocking up on at least one type of meat or fish.*
Recommendation: Brands are encouraged to lean into these trends and find ways to proactively leverage (or own) them to their advantage.
*Data from wave 10: The Harris Poll COVID-19 survey, fielded online among nationally rep sample of 2,039 U.S adults May 1-3, 2020.
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