In The News
Connection, Abridged
During the pandemic we turned to technology to help us connect, get more done, and feel better. Technology became integral to all aspects of our lives: work, school, leisure, and social connection. But does it work?
We found that while technology offers many benefits, some experiences are better suited to in-person interaction. Brands can build off these insights to create experiences that are more meaningful for their consumers.
In a post-pandemic world where nothing is as it was, brands must understand which COVID trends will stick, and which will fade. Brands must own the new ways of living and interacting to remain relevant.
At Harris, we contextualize trends that shape our world using a proprietary model designed to quantitatively measure these societal shifts. Read the full report to learn how your brand can balance the use of technology with your customers’ needs.
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Fill in this form to read the full Connection, Abridged report to learn how your brand can balance the use of technology with your customers’ needs.
Methodology
This survey was conducted online within the United States by The Harris Poll from April 6-8, 2020 among 2,000 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact us.