We found that while technology offers many benefits, some experiences are better suited to in-person interaction. Brands can build off these insights to create experiences that are more meaningful for their consumers.
In a post-pandemic world where nothing is as it was, brands must understand which COVID trends will stick, and which will fade. Brands must own the new ways of living and interacting to remain relevant.
At Harris, we contextualize trends that shape our world using a proprietary model designed to quantitatively measure these societal shifts. Read the full report to learn how your brand can balance the use of technology with your customers’ needs.