Harris Brand Platform

In today’s digital world, brand is everything.

Every time consumers look at their phones, they’re bombarded with headlines, ads, and campaigns that shift their taste and opinions. If you want your company to thrive, it’s essential to understand how your brand is being perceived in this ever-changing landscape.

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Susan G Komen logo
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Countless uses.
Limitless potential.

Harris Brand Platform is an industry-leading brand management software tool. Our always-on platform collects critical brand and marketing data on your brand competitors and consumers so you can better segment and target your audiences, measure campaign effectiveness, and effectively market in the moment.

With data on more than 1,000 brands, there’s no shortage of ways Harris Brand Platform can support your business.

Customer
Targeting

Zero in on key audience segments to transform your media buying and create effective, focused marketing campaigns.

Campaign
evaluation

Assess the impact of your advertising through a brand assessment with our real-time brand perception metrics.

Portfolio Management

Monitor the performance of your competitors and evaluate potential partnerships with our customer behavior surveys.

Tracking & Benchmarking

Track your brand and products’ performance over time via your custom dashboard.

Learn where you stand.

Brand Equity Score
Harris Brand Platform gives you a single brand equity score based on our industry-vetted model. This score helps you understand the perceived value of your brand and that of your competitors over time, so you can make data-driven decisions that boost your reputation and grow your business.
In-Depth Analysis
Audience Segmentation
Custom Time Periods
  • Brand Equity Score
    Harris Brand Platform gives you a single brand equity score based on our industry-vetted model. This score helps you understand the perceived value of your brand and that of your competitors over time, so you can make data-driven decisions that boost your reputation and grow your business.
  • In-Depth Analysis
    Four important indicators make up your brand equity score: momentum, consideration, quality, and familiarity. Measuring each allows you to evaluate your brand's strengths and weaknesses and gain a full picture of your influence on the industry.
  • Audience Segmentation
    To deepen your understanding of your position in the market alongside your competitors, drill down into brand equity data across 150+ demographic, psychographic, and behavioral segments.
  • Custom Time Periods
    Track your and your competitors' brand equity data over custom segments of time to evaluate overall performance, campaign success, and reputation management during times of crisis.

Pinpoint your pain points.

Conversion Funnel
Our conversion funnel tool allows you to track the different stages of a customer’s journey. It analyzes your funnel so you can identify where you’re losing revenue and improve how customers interact with your product or service.
Attrition and Engagement
Competitive Analysis
Audience Segmentation
  • Conversion Funnel
    Our conversion funnel tool allows you to track the different stages of a customer’s journey. It analyzes your funnel so you can identify where you’re losing revenue and improve how customers interact with your product or service.
  • Attrition and Engagement
    Understand your customer's journey by identifying levels of attrition and engagement at each stage of the purchasing process.
  • Competitive Analysis
    See how your funnel compares to your competitors' and quickly identify opportunities to increase conversions.
  • Audience Segmentation
    Explore and analyze your and your competitors' conversion funnels across 150+ demographic, psychographic, and behavioral segments and over customizable time periods.

Target your campaigns.

Profiling
Harris Brand Platform segments customers by more than 50 psychographic, behavioral, and demographic traits so you can target them more effectively. Our real-time data and numerous filters make it simple to customize your campaigns and evaluate them to determine what’s working.
Demographic Filters
Conversion Funnel Analysis
In-Depth Analysis
  • Profiling
    Harris Brand Platform segments customers by more than 50 psychographic, behavioral, and demographic traits so you can target them more effectively. Our real-time data and numerous filters make it simple to customize your campaigns and evaluate them to determine what’s working.
  • Demographic Filters
    Use the profiling tool to analyze the perception of specific demographics, such as ethnicity or generation, for your brand and your competitors.
  • Conversion Funnel Analysis
    Select from the drop-down menu to filter by the specific stage of the conversion funnel (i.e., awareness, familiarity, etc.) for your selected demographic data.
  • In-Depth Analysis
    Select from the drop-down menu to segment by brand data beyond just demographics, including psychographics, behavioral segments, and more.

Track the latest trends.

Trends
Monitoring industry brand trends is essential to effectively respond to your customers’ needs and keep pace with the competition. Our platform uses robust surveys to track your customers’ experiences and how it compares to your competitors.
Brand Monitoring
Custom Visuals
Audience Segmentation
  • Trends
    Monitoring industry brand trends is essential to effectively respond to your customers’ needs and keep pace with the competition. Our platform uses robust surveys to track your customers’ experiences and how it compares to your competitors.
  • Brand Monitoring
    Monitor brand performance, campaign effectiveness, crisis management, and more by tracking data for your brand and your competitors over time.
  • Custom Visuals
    Customize an illustration of your brand's perception by filtering all segments available on the platform, including equity, conversion, demographic, psychographic, and behavioral data.
  • Audience Segmentation
    Get granular with trend metrics for your brand and your competitors across 150+ demographic, psychographic, and behavioral segments and over customizable time periods.

Understand your brand.

Emotional Imagery
Brand perception is the overall feeling a customer has about what your brand represents. We map 25 distinct emotional attributes to deepen your understanding of your own brand perception and that of your competitors, so you can better manage your creative and messaging.
Brand Mapping
Shareable Data
Audience Segmentation
  • Emotional Imagery
    Brand perception is the overall feeling a customer has about what your brand represents. We map 25 distinct emotional attributes to deepen your understanding of your own brand perception and that of your competitors, so you can better manage your creative and messaging.
  • Brand Mapping
    By mapping your brand perception against your competitors with just one click, you can identify and capitalize on market gaps.
  • Shareable Data
    Every dashboard has the capability to be downloaded as a PDF, PowerPoint, or PNG so data is easy to share.
  • Audience Segmentation
    Customize your brand perception data and that of your competitors across 150+ demographic, psychographic, and behavioral segments and over customizable time periods.

Why choose Harris Brand Platform?

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Always-on tracking

The platform collects consumer data 24 hours a day, seven days a week, so you never miss an insight about your brand or your competitors.

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Data you can trust

Harris Brand Platform builds on the foundation of EquiTrend®, Harris’s syndicated brand tracker that has run for more than 30 years.

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Scalable insights

To make the platform work for your budget, we can customize the number of consumers and the brands it tracks.

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Simple set-up

Our user-friendly interface and simple set-up gives you instant access to transformative data.

Case Studies & Brand Stories

See our data in action.

Harris Brand Platform is used by hundreds of businesses, from small start-ups to Fortune 500 companies. Learn how our software can help brands reach new customers.



Testimonials

What our clients think.

  • “[Harris Brand Platform] provides the real-time data we were looking for. It’s been helpful in providing the in-the-moment, real-time data of what’s happening this week, and whether there has been any material change from last week.”

    Victoria Kidder
    Director, Brand & Customer Insight

  • “Having access to Harris Brand Platform’s always on insights has been invaluable. It has allowed us to better understand the return on our brand spend and to segment key customer populations by the demographic, psychographic and behavioral elements that matter most.”

    Liana M. Douillet Guzmán
    Chief Marketing Officer

  • “Harris Brand Platform is a novel platform and we’re using it to more effectively measure consumer sentiment around the Lulus brand and to better understand the competitive landscape. We’ve found the emotional attributes attached to our brand quite insightful – it has offered us a way to see Lulus through the eyes of our end-consumer.”

    Matthew Duch
    Vice President of Growth, Marketing

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